CES UPDATE: Dolby pitches TrueHD

Dolby Laboratories is offering a sneak preview of Dolby TrueHD technology, which offers up to 7.1 discrete channels of lossless audio for next-generation optical media, bringing audio to home theater that is bit-for-bit identical to original studio masters. The demonstration will also push Dolby TrueHD to its theoretical limit of 14-channel surround sound, giving attendees a glimpse of what could previously only be heard in Dolby’s San Francisco sound laboratory.

Dolby TrueHD allows owners of current A/V receivers equipped with Dolby Digital decoding to experience a significant improvement in audio performance when they connect their receivers to a next-generation optical player that supports Dolby Digital 640 kbps output. C

“The Dolby TrueHD logo is the consumer’s assurance of pure, lossless audio performance, 100 percent of the time,” said Craig Eggers, Manager, Consumer Electronics Marketing, Dolby Laboratories. “When a playback device displays the Dolby TrueHD logo, viewers are assured they are hearing the highest-quality audio performance possible — as if they are hearing the studio master itself.”

Dolby willalso conduct interactive demonstrations of the Sony DCR-DVD403 Handycam camcorder featuring Dolby Digital 5.1 Creator technology. This technology allows consumers to record home movies in Dolby Digital 5.1 surround sound.