Arab TV Network taps Inscriber
Harris has received an order for its Inscriber RTX system from Arab Radio and Television Network (ART), located at Jordan Media City (JMC) in Amman, Jordan. The initial Inscriber RTX installation will provide the on-air brand design and graphics capabilities for three of ART’s television channels.
“We have been working with Harris for a number of years – in fact, our whole transmission centre is played to air from the Leitch NEXIO servers. It seemed appropriate to add the Inscriber RTX, as this product interfaces perfectly to the servers and offers a complete workflow solution,” said Hassan Merei, director of engineering at ART Network. “Key to our decision to purchase the Inscriber RTX was the ability to design a bespoke system with a price/performance that met our exacting graphics needs. We are expecting to roll out the Inscriber RTX across a number of other channels before the summer.”
Inscriber RTX puts full creative control in the hands of broadcasters, allowing them to create a purely custom broadcast solution. A powerful development tool, Inscriber RTX enables users to create eye-pleasing layouts consisting of advanced design elements and data from multiple sources, using common programming languages.
“ART is one of Harris’ key customers in the Middle East, and we are delighted that the company has taken delivery of our Inscriber RTX to provide the on-air graphics and branding for three of its channels,” said Dave Dougall, vice president of sales, Europe, Africa and Middle East, for the Harris Broadcast Communications Division. “The Inscriber RTX has a substantial following worldwide, and there has been a huge surge in interest for this product in the Middle East. We are excited about the prospect of adding to this initial ART order over the coming months.”
ART originates 28 channels of sports, movies, series, music, and children’s educational and social programming, and also retransmits about 50 pass-through channels, which allows for local commercials and interstitial to be added prior to transmission.