Varsity Sports Media caters to high school athletics

Action Sports Media, Inc., a leading collegiate sports and athletic venue marketing provider, has formed Varsity Sports Media, a company designed to create awareness of high school sports through high profile, professionally produced publishing and marketing ventures.

“We created Varsity Sports Media because we believe it’s important to focus on high school talent, regardless of whether those students move on to collegiate sports. We are committed to promoting the positive aspects of high school athletics, including competition, camaraderie, and sportsmanship,” said Gordon D. Whitener president and CEO of Action Sports Media.

Varsity Sports Media will create and deliver products that objectively focus on showcasing all aspects of high school athletics while creating new and unique opportunities for high school student-athletes.

The first official project will be released this August a magazine called “Varsity Sports Media’s Florida Football,” a 250-plus-page comprehensive guide to Florida Football.

The magazine takes an in-depth look at each of Florida’s professional, collegiate and high school programs with an emphasis on varsity football. The magazine will include statistics and present and past accomplishments, and thousands of player photos and names. In addition, Varsity Sports Media will launch a Web site with the magazine’s release.