Avid Media Composer family hits streets on June 21

Those waiting for the new line of Avid Technology Media Composer systems can wait no more as the company will begin shipping them on June 21. Introduced in April at NAB 2006, the new Media Composer family includes a software-only application, which offers portability and the option to add hardware acceleration as required. All products in the Media Composer family feature version 2.5 software, which delivers improved dual-platform functionality, with the addition of broad HD capabilities and real-time multi-cam support on Mac OS X (Tiger).
In addition, the new Media Composer family is designed to offer workflow-intelligent features that support team-based collaboration through the Avid Interplay system, the world’s first nonlinear workflow engine, which is expected to ship in Q3 2006.

“The availability of Media Composer software just gives us so many options – we’re really excited. The software delivers all the professional tools we require – HD, Mac functionality, mixed resolutions, motion tracking, and keying, and we can now affordably add seats to supplement our hardware-accelerated systems,” said Jamie Beedy, post supervisor at Karl Productions, a Chicago video production company. “We had considered switching to Final Cut Pro, but having to deal with multiple manufacturers whenever there is a problem is something we don’t have time for. Plus, we beta tested Media Composer, and are impressed with the performance. Every time we sit down to use this system, we’re simply amazed that we’ve got the world’s best
creative toolset running on our laptops. We can’t imagine using anything else.”

The latest version of Media Composer software builds on the application’s comprehensive toolset and adds new features, including HD format support on the Mac, enhanced real-time multi-cam editing, XDCAM HD support, motion tracking and stabilization with SteadyGlide, and full-screen playback over DVI.

The eventual workflow-intelligence with Avid Interplay will allow editors to use remote bins, monitor project changes, and access the powerful transcode, low-res encode, and integrated asset management tools of Avid Interplay.

On Wednesday, June 21 at 1:00 PM ET, Avid will host a webcast to
highlight a number of the latest features in Media Composer. During
the online demonstration, Tim Wilson, senior product marketing manager
for Avid, will showcase several innovative features, including
SteadyGlide Motion Tracking, full-screen HD playback over DVI, and
other time-saving tasks. For more information and to register, please
visit www.avid.com/mclive.

Pricing is as follows: Media Composer, $4,995; Media Composer with Avid Mojo SDI Digital Nonlinear Accelerator: $7,495; Media Composer Adrenaline: $19,995; and Media Composer Adrenaline with Avid DNxcel: $22,995.