MoreFootball.com feeds fan frenzy

By Andew Lippe

Qwest, a provider of voice and data services, is looking to give football fans more of what they want with www.morefootball.com, a Web site designed to let fans post two-minute videos where they rant and rave about their favorite teams and players.

Qwest’s More Football brings football fans together and gives them the chance to immerse themselves in the sport in a fan-friendly, and easy way, says Johnna Hoff, Qwest corporate communications, public relations.

The More Football site is allows fans to download videos from mobile phones, video cameras or Web cams. Fans are asked to cut their clips to two minutes and can output clips in .avi, mov, .mpg or wmv formats with a max file size of 10MB. Customers have said they want a fast, interactive connection to football, and Qwest s morefootball.com makes that possible, adds Hoff.

More Football was designed to support heavy traffic and mass video uploads and storage. Downloading videos takes only a few seconds and uploading videos takes approximately two minutes if the user has a high-speed Internet connection.

Fans can also watch games of their favorite teams using the More Football Bundle package. The More Football Bundle enables users to watch games in 100 percent digital quality television using high-speed internet service as well as offers wireless packages of video for mobile phones.

Fans do not have to pay a fee to join the site and they can also create profiles where Qwest allows players of fantasy football to manage their teams. The site includes a predictions section for the current week’s games. In addition, fans can send e-postcards in the Faniacs section. There is also a place for posting party ideas and sharing recipes.
Its interactive features put fans at the center of football action, whether they live for each and every football game, or just like to keep up with their favorite teams, says Hoff.