NBA Unveils ”NBA.com Highlight Mixer
The NBA announced the launch of the “NBA.com Highlight Mixer,” a new feature that will allow basketball fans to create customized video packages with top plays and highlights from the 2007 NBA All-Star Game and throughout the 2006-07 NBA season directly on NBA.com.
Powered by Eyespot, a leading developer of easy-to-use
video editing and remixing tools, the “NBA.com Highlight Mixer” will provide fans with
access to hundreds of NBA video clips from
games, photographs of their favorite NBA players and team logos of all 30 NBA teams. Additionally, special
effects and popular songs from record labels including Geffen, Drive-Thru, ATO, 1720 Records, Surfdog Records and Chime Entertainment will be available to be mixed into the highlight packages and set as background tracks.
The collection of video clips on NBA.com will be searchable and indexed by teams, dunks, jumpers, buzzer beaters, still photos and other options. Clips of new NBA
games will be added each week, giving fans the ability to continually create new videos and share them with friends on NBA.com or through emailed or posted links that direct back to the “NBA.com Highlight Mixer.”
The NBA.com Highlight Mixer provides our fans with easy-to-use editing tools along with the broadest selection and highest quality of NBA highlights on the Internet,” said Steve Grimes, Vice President of Interactive Services for NBA Entertainment. “Beginning with video clips from the exciting 2007 NBA All-Star Game, our fans will be able to develop custom NBA video highlight reels of their favorite teams and players throughout the season.”
The “NBA.com Highlight Mixer” will provide fans with the ability to:
Save favorite clips to their online media lockers
Explore public galleries of video clips created by other fans
Create groups with other fans for creating and sharing
Rate highlight packages created by other fans
“Fans not only want to watch video online, but also interact with it and make their own video mixes. The NBA, with a website already rich in video content, saw the opportunity to reach sports fans in a new and unique way by offering video mash-ups,” said Laurie Racine, SVP of Business Development and Strategy at Eyespot. “Using Eyespot’s online editing tools, NBA fans now have
access to high-quality official NBA videos and photos, straight from the source, allowing users to individualize and create videos of their own to watch and share with other fans and friends.”
Eyespot’s white label technology platform will be completely integrated into NBA.com, providing users with a seamless experience. The “NBA.com Highlight Mixer” will deliver all of the unique and innovative
video editing features, including transitions and special effects that are also available to visitors on Eyespot.com.