NBA All-Star 2007 Celebration in Las Vegas Proves Overwhelming Success

The weeklong celebration of NBA All-Star 2007 in Las Vegas resulted in TNT’s first prime time victory of the season and the most watched NBA All-Star Saturday Night in the event’s 22-year history on TNT, as well as record-breaking results in video streams and weekly traffic, NBA merchandise sales and partnership activation, fan attendance at NBA All-Star Jam Session presented by adidas, U.S. and domestic media coverage, appearances by current players and NBA legends, and NBA Cares community-based events.

Following is a look at the results of NBA All-Star 2007:

Economic Impact

The first-ever NBA All-Star held in a non-NBA city scored big, as the Las Vegas Convention and Visitors Authority estimated that 85,000 people visited Las Vegas to experience the All-Star festivities. These visitors generated an estimated $90.6 million in non-gaming economic impact.

Television Coverage

Led by NBA All-Star coverage, TNT posted its first prime time victory of the season, knocking USA Network out of the top spot for the first time this year.

s coverage of the NBA All-Star Game delivered more than 6.8 million viewers and ranks as ad-supported cable
s No. 1 program for the year to date.

NBA All-Star Saturday Night presented by EA SPORTS was the most watched in the event
s 22-year history on TNT, delivering 3.46 million households.

All-Star programming on TNT throughout the weekend reached a total of 34.5 million unduplicated viewers.

Fans accessed a record 6.5 million video clips through NBA TV Broadband on, besting the 5.3 million accessed during All-Star 2006 in

Houston by nearly 25 percent.

A record of more than 175,000 hours of video was watched on, eclipsing the previous record of 130,000 hours during All-Star 2006 by 35 percent.

Set the all-time record for All-Star weekly traffic with 25 million visits.

Set an all-time, single day record for video traffic on Sunday, Feb. 18 with 2.5 million videos accessed, eclipsing the previous record of 1.9 million set during All-Star 2006 (Monday, Feb. 20) by 30 percent.

Media Coverage

An all-time high of over 2,000 media covered All-Star events, including 329 international reporters from 32 countries.

Merchandise Sales

Sales of All-Star merchandise eclipsed the previous record by 54 percent set in 2004 in

Los Angeles.

NBA All-Star Jam Session Presented by adidas

A record of 136,311 fans visited the league’s ultimate interactive basketball experience at
Convention Center, eclipsing the previous record of 126,218 fans who visited during All-Star 2004 in

Los Angeles.

Nearly 200,000 items were given away or won by fans that attended Jam Session.

Marketing Partnerships

A record 30 partners conducted grassroots promotions, hosted events, and launched new products and advertising this year, the most partnership activation in NBA All-Star history.

A record 22 NBA partners participated at Jam Session including adidas
Believe in 5ive Court; the Toyota Zone, which launched a community relations program with Chris Paul; and T-Mobile
s “Get Inside the Mind of Dwyane Wade” fan exhibit that included an interactive two-story display.

NBA Cares

Conducted a record 20 community-based events over seven days during All-Star week, which included the building of two homes through Habitat for Humanity and a
Learn & Play
Center at

Elementary School.

Unveiled a record four new basketball courts and dedicated for the first time ever a gymnasium at the


NBA Players and Legends

A record 424 appearances were made by current and legendary NBA players during All-Star, including the NBA Legends Brunch.