Comcast Media Center Expands its Sales Teams
Comcast Media Center (CMC) has recruited two seasoned industry sales veterans and promoted three members of its sales and marketing team as part of a re-alignment of its sales activities. The CMC, a business unit of Comcast Cable, has expanded a Distributor Services unit, which is dedicated to sales and customer solutions for cable MSOs and other content distributors, and a Content Services unit that is dedicated to sales and customer solutions for television programming networks and other content development companies.
Our product lines serve two distinct markets in the industry: content providers – such as cable television programming networks and advertisers – and content distributors – primarily cable MSOs, who deliver this content using multiple platforms, said Leslie Russell, the CMC s Vice president for Sales and Marketing. This expansion will allow us to meet the needs of these two very important customer categories more effectively.
Klosterman Recruited to Lead Distribution Services Unit
The CMC has hired Sam Klosterman as Director of its Distributor Services sales unit. The CMC s lineup of products and services for cable MSOs and other content distributors includes its HITS Quantum service; VOD content distribution products, including its VOD In a Box joint offering with C-COR; the Ad Distribution Network and content management services to support the distribution of online and mobile video content.
Klosterman, who most recently served as vice president of affiliate sales for Lime, is a well known and highly regarded veteran with more than 20 years experience in developing affiliate relationships for a number of cable programming networks, including Starz
America s Health Network, tv!, and Cable Value Network. A Betsy Magness Leadership Institute alumna, and past president of CTAM s Rocky Mountain Chapter, Klosterman also has held marketing positions for several cable MSOs, including United Artists Cablesystems and ATC, a predecessor company of Time Warner Cable.
CMC veteran Mark Gueller also has joined the Distributor Services team as an Account Manager. Gueller, who has advanced within the CMC s customer support and product development units since joining the company in 1998, most recently served as a Product Development Manager.
Klosterman and Gueller join veteran members of the CMC s sales department Allison Olien, Account Director, and Jan Dillon, Account Manager. Olien, who joined the CMC in 2003, previously held several affiliate sales posts in the industry and served as president of Rocky Mountain CTAM from 2005-2006. Dillon has been a member of the CMC s HITS sales and customer support group since 1996.
Lisa Padilla Promoted to Lead Content Services Unit; CMC Taps Industry Vet Ed Nunez
Lisa Padilla, has been promoted to serve as Director of Content Services. The CMC s suite of products and services for the content community include video production and editing; network origination; cross platform content management and distribution services for the linear television, VOD, online and mobile video platforms; and its ADN platform for distributing cross channel promotional advertising.
Padilla is a 16-year veteran of sales, marketing and product development in cable and interactive media. Prior to joining the CMC in 2002 as Account Director, she held sales, marketing and product development posts at Sun Microsystems, Channel Tactics and several Jones International business units involved in the production and distribution of feature films and television programming and interactive education. Padilla, who earned an MBA at
College, entered the industry in 1991 as a financial analyst for the
Boston division of Warner Cable, a predecessor company to Time Warner Cable. She is actively involved in the Colorado Film and Video Association, the Denver Advertising Federation and the Rocky Mountain Chapters of CTAM and WICT.
The CMC also announced that it hired 11-year industry veteran Ed Nunez to serve as an Account Director in the Content Services unit. Nunez, who most recently served as an executive consultant for GSN: The Network for Games, held programming acquisition positions with Charter Communications, Times Mirror Cable, PRIMESTAR and Ameritech New Media, and affiliate relations and administrative posts with Outdoor Life/Speedvision and Showtime. A Graduate of USC s Annenberg School of Communications, Nunez served on the NAMIC Board of Directors from 1999-2002.
CMC sales veteran Patty Graner, Account Manager will also serve on Content Services sales team. Graner, a 17- year industry veteran who has been with the CMC for the past four years, previously served as a Customer Solutions Manager and Account Manager for
DeBerard Promoted to Director of Marketing
The CMC also announced that Dianne DeBerard has been promoted to Director of Marketing. DeBerard joined the company as a senior marketing manager in 2000. A 23-year marketing veteran, DeBerard s previously held marketing and promotions management posts at DirecTV, Bull Riders Only s national competition circuit, Budget Rent-A-Car, the Kelly Communications advertising and public relations agency and at Denver s KOA/Q103 radio stations. DeBerard, who earned a B.S. Degree in Management from
University and an A.S. Degree in Travel & Airline Management from
Rapid City, is an active member of the Rocky Mountain Chapters of CTAM and WICT and the Denver Advertising Federation. She has also served on the Media Promotion Committee for the Denver Metro Chamber of Commerce and on First Night Colorado s Advisory Board.
DeBerard, Klosterman and Padilla report to Dean Nelson, Senior Director of Commercial Services. Nelson, a 20-year veteran of sales, marketing and production in the software and television industries, joined the company in 2002 as Director of Sales and was promoted to his current position last year.