Brandweek Roundtable: Pro Sports Build Digital Field of Dream

Brandweek magazine recently featured an interesting roundtable
discussion with Dan Courtemanche, svp-marketing and communications,
MLS; Dick Glover, vp-new media and broadcasting, Nascar; Steve
Hellmuth, svp-operations and technology, NBA Entertainment; and Dinn
Mann, evp and editor-in-chief, MLB Advanced Media, that dove into the
challenges of the new digital media landscape. And YouTube is part fo
the equation. “Shaquille O’Neal’s impromptu dance contest with LeBron
James at the All-Star Game got over 400,000 plays on YouTube,” says
Hellmuth. “We’re going to continue to push things onto YouTube that
will engage fans that way—content that’s viral, interesting and that
shows different aspects of our players.” Click here to read the entire article.