TI gets into 3D HD game with NASCAR

Texas Instruments brought its DLP technology the NASCAR Busch Series Slater Brothers 300 at the California Speedway in Fontana, Calif. and gave 3D HD a test ride with the help of 3ality Digital, according to a story in the Hollywood Reporter. The footage will be edited into a music video-like sequence and will be part of the DLP Reality Zone mobile marketing unit on display in April at the Texas Motor Speedway. The traveling trade show is designed to show TI’s DLP technology and the benefits of watching races in 3-D HD. One room shows how TI’s technology is used in projectors, another emphasizes its use in television, and a third shows the 3-D effect on the big screen.