Westwood One to Launch Mobile Notre Dame Broadcasts
smarTVideo Technologies, Inc. has announced an exclusive partnership with America s largest radio network, Westwood One, to launch mobile broadcasts of one of college football s most historic franchises, the Fighting Irish of Notre Dame. The Company has also reached an exclusive agreement to distribute Westwood One s The Dennis Miller Show via mobile phones. Both programs will leverage uVuMobile s ground-breaking Mobilecasting platform that combines live audio broadcasts with unprecedented interactive features.
In sportscasting, as in all of radio, it s all about creating that ultimate listener experience and Mobilecasting takes that experience to the next level, said Gary Krantz, Chief Digital Media Officer at Westwood One. It s the perfect platform and fits in with our strategy to extend some of our biggest radio programs to the millions of mobile phone owners in the U.S. and incorporate a level of fan interaction that has never before been accomplished on a mobile phone.
Westwood One s Notre Dame College game day broadcasts will launch with a series of interactive features that are proprietary to uVuMobile s Mobilecasting platform to engage fans unlike ever before. This includes live Westwood One audio broadcasts of the actual games, visual images and a social networking chat feature. The chat feature provides mobile listeners the opportunity to post comments, opinions and directly interact with hosts, guests and other listeners. Mobilecasting also offers visual and audio advertising opportunities including pre-rolls, interstitials, banners, sponsorships and interactive advertising.
Bringing interactive radio programming to a consumer s mobile phone has been considered by many companies. However, uVuMobile is the first to begin distributing revenue producing, top national programming to consumers in this way, said Tony Novia, Senior Vice President of Content and Programming for uVuMobile.
It is an honor to partner with Westwood One, a network providing over 150 programs to more than 5,000 radio stations around the world, to bring such prestigious programs as Notre Dame College Football broadcasts to mobile, added Dave Ross, President and Chief Executive Officer of uVuMobile. This deal validates not only the Mobilecasting platform, but our overall strategy of building out the Company with innovative platforms that we believe will help transform the wireless industry, generate immediate subscribers and generate additional revenue streams for our Company.