TV ratings for Johnson’s victory are higher than Mickelson’s last year
Johnson’s surprising Masters victory drew slightly higher television ratings
than the final round last year. The national ratings also were 25 percent
higher than the last time the final round was held on Easter Sunday.
CBS Sports received a 9.1 rating and a 22
share on a day when Johnson earned his first green jacket by beating Tiger
Woods, Retief Goosen and Rory Sabbatini by two shots, Nielsen Media Research
That was 8 percent higher than the final
round last year (8.4/19), when Phil Mickelson won his second Masters. Mickelson
won his first Masters in 2004 on Easter, and the national rating was 7.3/19.
Coverage of the final round peaked at
11.3/25 from 6:00 p.m. to 6:30 p.m., when Woods was two shots back and in the
Third-round coverage Saturday drew a
national rating of 5.9/13, the highest for a third round since a 6.4/17 in 2002
when Woods tied with Goosen for the lead. A year ago, when the third round was
delayed because of rain, the rating was 4.9/12.
A ratings point represents 1,096,000
households, or 1 percent of the nation’s estimated 109.6 million TV homes. The
share is the percentage of in-use televisions tuned to a given show.