BBC to standardize on Adobe Creative Suite 3 editing system

The BBC,
through its technology partner Siemens, has selected Adobe

Creative Suite
3 Production Premium as its
preferred solution for PC-based non-linear editing and post-production.
Production Premium CS3 is Adobe
’s complete
integrated post-production solution for video, audio, graphics and Web
publishing that will be used to edit and deliver content across the
Corporation
’s broadcast channels and Web sites.

The move will support the BBC
’s Creative
Desktop Initiative, in which the BBC aims to standardize on leading
tools in an effort to improve workflow efficiency, create a tapeless
environment and reduce costs. Beginning in April 2007, it will start
rolling out Adobe Premiere
Pro CS2 to PC
users within the organization, allowing them to take advantage of the
powerful non-linear editing tool. The organization will move to
Production Premium CS3 in summer 2007 when the solution ships.

Adobe Creative Suite 3 Production Premium will be demonstrated during
the NAB 2007 Conference and Exhibition at The Las Vegas Convention
Center in Las Vegas, April 16 – 19 (Booth SL 3220).

“Adobe
’s Creative
Suite 3 Production Premium capture-to-delivery workflow makes it easier
for broadcasters to create and distribute dynamic content across
virtually every medium,
” said John Loiacono,
senior vice president of Creative Solutions at Adobe.
“We
are delighted to be working with the BBC, a storied broadcaster with a
worldwide reach and reputation. This milestone project will help the
Corporation
’s creative staff reach new
audiences as they continue to deliver programs that inspire, educate and
inform millions in UK and around the world.

Adobe Creative Suite 3 Production Premium covers the full
post-production workflow with its integrated components, including Adobe
After Effects
CS3 Professional, Adobe
Premiere
Pro CS3, Adobe Encore

CS3, Adobe Photoshop
CS3 Extended, Adobe
Illustrator
CS3, Adobe Flash

CS3 Professional, Adobe Soundbooth
™, and
Adobe Dynamic Link. Adobe Creative Suite 3 Production Premium also
includes Adobe OnLocation
™ CS3 for
direct-to-disk recording and monitoring, and Adobe Ultra

CS3 software for chroma keying.

The BBC will implement a phased approach over the coming year, with an
expected initial deployment of 150 workstations.