DIRECTV puts Quantel Enterprise sQ in the Red Zone

DIRECTV,
Inc., the
nation’s leading satellite
television service provider, today placed a multi-million dollar order with
Quantel for a full

Enterprise
sQ server-based sports production system for its Red Zone Channel.

The
Red Zone Channel, an exclusive DIRECTV service available to NFL SUNDAY TICKET
customers who subscribe to the Superfan option, delivers big plays and
significant moments from NFL games as they happen.

The
system comprises five

Enterprise
sQ servers that are controlled by Quantel’s sQ Record and sQ Play ingest and
playout automation stations. Browsing the material on the

Enterprise sQ server is done in low res at
the ten sQ View and ten sQ Edit stations. These will form part of the general
DIRECTV network and make shot selection an easy job, ready for refining on the
six sQEdit Plus HD craft editors. The complete system environment is based on
Quantel’s own database management system ISA (Integrated Server Architecture),
which locks browse and broadcast material together under a single system-wide
database.

“The
decision to use Quantel was made easy because the technology fit our needs and
Quantel understands close-to-air sports production as well as anyone,” said
Chris Homer, senior director, Los Angeles Broadcast Center, DIRECTV, Inc.
“The edit stations can handle both SD and HD
footage on the same timeline and the playout server handles mixed resolutions
beautifully.”

The
Enterpriser sQ server system will be closely integrated with Dixon Sports
Computing and will allow DIRECTV to track multiple, simultaneous NFL games. The
most exciting scores and plays can be broadcast as they happen or saved on the
server for future playout. Meanwhile editors can make highlights packages on
the fly. Future plans for the system include interactive NASCAR coverage where
the viewers can choose which driver to follow through multiple in-car cameras.
Installation starts at the end of May 2007.