Snell & Wilcox lands NBC Olympics deal

Snell & Wilcox has received an order to supply NBC Universal with motion-compensated frame-rate standards converters for use during NBC’s coverage of the 2008 Olympic Games. Included in the deal are the new Snell & Wilcox high definition (HDTV) Alchemist Ph.C – HD frame-rate standards converters.

Coverage of the 2008 Olympics will be originated in the 1080i/50 broadcast standard for HDTV and the 625/50 (PAL) standard for SDTV. Before NBC can transmit this content to viewers in the U.S., it must first be converted to the 1080i/60 broadcast standard for HDTV and/or the 525/60 (NTSC) standard for SDTV. As a result, NBC will convert virtually every SD and HD feed from the 2008 Olympics through the Snell & Wilcox frame-rate converters prior to delivery to viewers in the U.S.

“Snell & Wilcox frame-rate standards converters are the industry’s benchmark for quality, and we’re proud that NBC has once again trusted our technology to deliver its coverage of the Olympic Games to viewers in the U.S.,” said Joe Zaller, vice president, strategic marketing at Snell & Wilcox. “We’re especially pleased to be supplying NBC with a large number of our new Alchemist Ph.C – HDs for the conversion of their HDTV content. The Alchemist Ph.C – HD extends our frame-rate conversion leadership into the HDTV realm, and this order is a powerful endorsement of the quality and reliability of our newest conversion platform.”

“High quality frame-rate standards conversion will play a vital role in the delivery of the Beijing Olympics to our viewers in the U.S.,” said David Mazza, senior vice president, engineering, NBC Olympics. “Most of the 2008 Olympic Games will be transmitted in HDTV, so it’s critical that we are able to convert this material transparently to the U.S. broadcast standard and that we can deliver the highest possible viewing experience. We’re confident that the SDTV and HDTV motion-compensated converters from Snell & Wilcox will deliver superior image quality to our viewers.”

Snell & Wilcox motion-compensated frame-rate standards converters have played a critical role in NBC’s Olympic broadcasts since the 2000 Games in Sydney. The company supplied NBC with motion-compensated converters at the 2004 Athens Olympics.