CSTV To Launch High School Sports Video-On-Demand Channels

CSTV will create first-of-their-kind video-on-demand channels
dedicated to local high school sports, it was announced by Brian Bedol,
President and CEO, CSTV Networks at the National Cable Television Association
Show. LRMR Innovative Marketing and Branding, the youth marketing and
sponsorship company founded by NBA superstar LeBron James and Maverick Carter,
has signed on to the project to assist with marketing, branding, promotion and
sponsorship opportunities.

“Millions of families across the country are connected to high school
sports in ways that are unequaled in the world of sports,” Bedol said,
“but until now, there were no efficient means of delivering this
fragmented content onto the television screen. Now, thanks to advances in
production and distribution technologies and CSTV’s unique sports aggregation
infrastructure, these passionate athletes, their families, friends and local
communities can re-live the achievements and victories of millions of student
athletes.”

These channels, which will be powered by

MaxPreps,

America’s
source for high school sports and a division of CSTV, will contain extensive
highlights of a broad range of local games on channels organized on a
state-by-state platform.

LRMR, which strategically and tactically negotiates and manages all marketing
programs for James, has also signed deals with several major
corporations including Coca-Cola, Nike and Microsoft.

“We’re thrilled to be part of a plan to use ground-breaking technology to
connect great brands to the next generation of great athletes,” said
Carter, CEO, LRMR Innovative Marketing and Branding. “Collaborating
with smart, like-minded companies that share LRMR’s vision and core values is
the key to our company.”

Besides the exclusive local content, there will be programming shared among all
the VOD channels across the country, including athlete profiles, rankings,
training, and championships.

“High school sports fans have an insatiable appetite to follow their
hometown heroes,” said Andy Beal, President, MaxPreps. “Prep sports
are the epitome of local programming and Video On Demand is the next, and
natural, step to bring these teams and stars into living rooms in every
state.”

Said Dave Millhollin, who has won more than 300 games as boys’
basketball coach at
Sacramento’s

Ponderosa
High School: “MaxPreps has brought
much-deserved attention to high school athletes in every city by re-defining
and expanding the coverage of prep sports. Adding a television component
is an exciting evolution and will be a tremendous improvement for the athletes,
their families and fans.”

Created by CSTV, each VOD channel has the potential to be co-branded in
partnership with distributors in the local markets.

“High School sports represent the ultimate local programming and nobody in
the country knows the power of high school sports better than LeBron,” Mr.
Bedol said. “Utilizing the content generated by our own Max Preps
and its existing coverage of 20,000 high schools, we will provide an unprecedented
new connection for our distribution partners.”