Fox Sports en Espa ol continues to deliver quality programming

Ten years
after launching as the first national Spanish-language sports network in the
United States, and four years since becoming the lone Hispanic cable sports
programmer to be fully measured by Nielsen, Fox Sports en Espa ol has not only
evolved into the most dominant sports brand in Spanish-language television, but
also remains by far the country’s most widely distributed and most-watched
Spanish-language sports cable network. Hosting its seventh upfront presentation
before an audience of nearly 1,000 media and advertising professionals, Fox
Sports en Espa ol served up a powerful combination of exclusive live sports
programming and best-in-class multiple content delivery platform offerings that
position it to capture an even greater share of viewers and advertisers in BY’08.

Leading Distribution Footprint

nearly three times the distribution of ESPN Deportes, Fox Sports en Espa ol
added approximately 500,000 new households over the past year alone. Now in 4.5
million Hispanic households and in more than 13 million homes overall, the
network recorded a seven percent increase in distribution across the top 10
Hispanic DMAs over the past year and continues to bolster its category-leading
distribution footprint with strong gains over CY06 in New York (+36%), Houston
(+76%), and Phoenix (+17%). (Source: Nielsen FSE Receiveability Report Feb’07
vs. Feb’06)

grown tremendously over the past ten years and are proud of the strong relationship
we’ve built with our loyal advertisers and viewers,” said David Sternberg,
executive vice president and general manager of Fox Sports en Espa ol. “As we
embark on our second decade as the leading Spanish-language sports network in

we look forward to continuing to deliver the high quality programming and
innovative solutions our fans and sponsors have come to expect from us.”

and Cost Effective Delivery of Adults and Men 18-49

Fox Sports
en Espa ol continues to reign supreme among advertisers as the most cost
effective, targeted vehicle for reaching the right mix of adult and men 18-49.
In fact, during a time when national Spanish-language television as a whole
grew by only 12 percent, in 2006 Fox Sports en Espa ol scored a 32 percent
increase in advertising sales over the previous year. Strong ratings are just
one of the drivers for this success.

the highest composition of Hispanic males in all of Spanish-language
television, According to Nielsen Media Research, over the past six months
(dating back to Q4/06) Fox Sports en Espa ol delivered 11 of the top 20
highest-rated sports programs in all of Spanish-language television among
adults 18-49; and 12 of the top 20 among men 18-49.

The April
25 Copa de Campeones final between Mexican powerhouses Pachuca and Chivas
currently ranks as the network’s top-rated program of all time, as well as the
year’s number one Spanish-language cable program among HH, adults 18-49 and men
18-49. That evening, Fox Sports en Espa ol out-delivered Telemundo, Telefutura,
and Galavision combined across both adults and men 18-49.

total day coverage area ratings and impressions among adults 18-49 have
increased by 19 and 40 percent, respectively. Similarly, over the same period,
Fox Sports en Espanol’s coverage area ratings and impressions delivery among
men 18-49 increased by 18 and 38 percent, respectively.

Prime time
ratings growth was also solid, registering a 22 and 39 percent increase in
coverage area ratings and impressions, respectively, among adults 18-49; for
men 18-49, prime time coverage area ratings and impressions have risen by 18
and 36 percent, respectively.

important contributor to Fox Sports en Espa ol’s increasing influence among
advertisers is the purchasing power of its audience. According to a recent
study conducted by Nielsen Media Research and Simmons, not only does the
Hispanic cable household out-deliver its broadcast counter parts on purchasing
power, but Fox Sports en Espanol’s audience in particular was found to have the
highest household income of any measured network in Spanish-language
television. By combining its viewers’ purchasing power and relentless passion
for sports with exclusive “can’t miss” live programming in their language, Fox
Sports en Espa ol is helping advertisers move away from simply counting the
people they reach and instead hone in on reaching the people who count.

Undisputed Spanish-Language Television Home to the Best International Soccer

its position as the number one soccer destination in Spanish-language
television via exclusive rights agreements with CONCACAF, T&T Sports
Marketing, LTD and Soccer United Marketing, in BY’08 Fox Sports en Espa ol once
again will be the only Spanish-language network to offer exclusive coverage of
as many as five of the most important Latin American soccer tournaments.

“This is a
very special year for us since there isn’t a World Cup or a Copa America on tap,”
said Tom Maney, senior vice president of advertising sales for Fox Sports en
Espa ol. “With five of the major Copas in our line up, Fox Sports en Espa ol
will be the only network to offer advertisers and viewers alike the most
competitive and highly anticipated soccer action from around the globe over the
course of 11 months.”

agreements, the cornerstone of the network’s long-term programming strategy,
extend Fox Sports en Espa ol’s ownership of the Copa Toyota Libertadores and
the Copa Nissan Sudamericana through 2014, and of InterLiga through 2010. Also
returning to Fox Sports en Espa ol in BY’08 are the CONCACAF Copa de Campeones,
the Liga Mexicana, and the year-end FIFA Club World Cup. Additional world-class
soccer programming will include the Torneo de Verano and Recopa, as well as
coverage of the Mexican, Argentine, Italian Serie A and English Premier

addition, through its partnership with Fox Broadcasting, the network will also
offer exclusive Spanish-language coverage of up to 28 regular season and 3
playoff Major League Soccer matches.

Major League
Baseball and Combat Sports

As part of
an expanded seven-year deal, a sublicensing agreement with Fox Broadcasting
Company that extends through the 2013 season, the network will offer live and
exclusive Spanish-language coverage of approximately 26 regular season Major
League Baseball (MLB) games, the All-Star Game, the American League
Championship Series, and the World Series.

Fox Sports
en Espa ol also will continue to pack a punch with its weekly “Friday Fight
Night” block featuring a combination of the most exciting and popular combat
sports, including the Ultimate Fighting Championship, Lucha Libre, domestic and
international boxing, and kickboxing.

The Best
in Sports News and Original Programming

to deliver viewers the most in-depth Spanish-language nightly sports news from
around the globe, Fox Sports en Espa ol’s year-round live sports action will be
complemented by its signature interactive talk show “Jorge Ramos En Vivo,”
alongside daily sports news programs “Diario Fox Sports,” “Fox Sports Noticias,”
“Fox Gol M xico,” and call-in show “Palabra del Deporte.”

by DHL and returning for a fifth edition in December, Premios Fox Sports 5ta
Edici n, Fox Sports en Espa ol’s annual sports award show, continues to be the
only awards show of its kind honoring the contributions and accomplishments of
U.S. Hispanic and Latin American athletes, both on and off the field. Produced

Miami Beach,

each year, Premios Fox Sports is transmitted to more than 30 million households
across the

United States and

Latin America.

Best in
Class Multiple Content Delivery Platforms

combination of the network’s strengths across distribution, ratings, and
exclusive live sports content uniquely position Fox Sports en Espa ol to
continue to deliver advertisers the most cost effective and integrated consumer
engagement solutions across multiple content platforms.

Through a
mobile partnership with Proteus, a ten-hour monthly VOD deal with Comcast, a
fast-growing online sports destination in partnership with MSN (,
the most widely distributed Spanish-language sports magazine in the country
(the Fox Sports en Espa ol magazine), and various broadband initiatives in the
works, Fox Sports en Espa ol is able to connect marketers with consumers
wherever they may be in the new digital world.

continued: “While we own the exclusive broadcast rights for many of our key
properties for years to come, having the exclusive online, wireless and VOD
rights for our two major Copas, the Copa Toyota Libertadores and the Copa
Nissan Sudamericana, enables us to come to the table with creative and engaging
solutions that only Fox Sports en Espa ol can deliver.”

Fox Sports
en Espa ol’s advertisers are already lining up to make their multiplatform and
branded entertainment initiatives a reality. Recent partnerships include:

three-year pan-regional sponsorship deal with Nissan for the Copa Nissan
Sudamericana that gives the car manufacturer category exclusivity in the United
States and Latin America and spans television, print and online

El Reto
Final Nissan 2, the second installment of the award-winning reality series and
one-of-a-kind soccer match pitting long-time soccer rivals

Mexico and


A fantasy
game for AT&T that includes on-air, online, print and wireless components

A customer
acquisition program for Verizon Wireless showcasing exclusive wireless content
rights from the Copa Nissan Sudamericana

An SMS-driven
live, in-game interactive “Man of the Match” sponsorship for T-Mobile tied to

sets for Tecate and the Toyota Tundra, tied to InterLiga and the Copa Toyota
Libertadores, respectively