Mobile Tickets a Hit for Major League Baseball

Following the
highly successful roll-out of mobile ticketing capabilities for three Major
League Baseball clubs, mobile ticketing is to be adopted by additional teams in
the coming months.

Mobiqa, the world
leaders in mobile ticketing technology, Tickets.com and Major League Baseball
Advanced Media (MLBAM) are providing this technology called
“Tickets@Phone” to baseball fans. “Tickets@Phone” is a
unique, barcoded ticket, sent as a message to a ticket purchaser’s cell phone.
The barcode is scanned at the event to grant access. “Tickets@Phone”
adds to Tickets.com’s existing ticket delivery methods including Tickets@Home
and automated kiosks.

“Tickets@Phone”
will provide multiple redemption opportunities; granting access into a venue
while also potentially delivering a coupon to a cell phone that can be redeemed
for concessions. After “Tickets@Phone” was made available to the
Washington Nationals, the

Oakland
A’s and the Pittsburgh Pirates, the response to this innovative form of
ticketing has been phenomenal. Baseball fans have been eager to try out this
convenient new ticket delivery option and have commented on the advantage of no
longer having to line up at the ballpark to collect their paper tickets.

Bob Bowman,
President and CEO of MLBAM said, “It is important to constantly improve
and evolve our customer offerings so that they receive the best care and most
advanced services. ‘Tickets@Phone’ offers many benefits over paper or e-tickets
and is undoubtedly the next step in customer service and ticket delivery.”

Iain McCready,
CEO of Mobiqa comments, “It is great that Baseball fans can now take
advantage of a more convenient means of ticketing when attending games. This is
an exciting and easy to use service which has been used with great success in
the
UK and Europe and it is
fantastic to be able to offer it in the

U.S.”

Larry
Witherspoon, CEO of Ticket.com explains, “We are delighted to offer this
innovative ticket functionality to our customers. The feedback from them has
been great and we consider ‘Tickets@Phone’ to be an essential component of our
customer service.”