National Hockey League Teams with Sling Media

In a first
for all major professional sports leagues, the National Hockey League (NHL) is
partnering with Sling Media, Inc. around the company’s upcoming Clip+Sling
technology. The NHL and Sling Media have signed an agreement whereby Sling Media’s
Clip+Sling technology will enable all current and future Slingbox customers to
clip and share live or recorded segments of NHL programming online with
friends, family and others.

“Having
the most tech-savvy fans of all major professional sports, who also tend to be
early adopters of new technology, makes offering NHL content through Clip+Sling
a natural fit,” said Keith Ritter, President, NHL Interactive CyberEnterprises.
“This partnership expands the visibility of our NHL games online and we are
excited and proud to be the first sports league to offer this service to our
fans.”

“The NHL
has consistently been at the forefront of embracing new technologies to empower
and grow their fan base and we are incredibly proud to have them as our first
sports league partner,” said Jason Hirschhorn, President of Sling Media’s
Entertainment Group. “Clip+Sling makes it extremely easy for fans to share a
priceless moment with others, dramatically changing the way consumers socialize
around TV. In addition, it enables content creators to build new communities as
well as new revenue and marketing opportunities around their content.”

Clip+Sling
is a feature that will be built into Sling Media’s SlingPlayer software, giving
Slingbox owners the ability to record and share portions of content with just a
few short clicks. While customers will need a Slingbox to create and share
clips, the clips posted to Sling Media’s forthcoming video destination site
will be accessible by anyone. NHL clips posted to this site will be searchable
and categorized by NHL as a league and NHL clubs to help users navigate through
clips with ease. In addition, the NHL will also make its own long-form and
short-form content available on the video destination site.