British Open to feature V1 Pro Digital Coaching System for swing analysis

By Andrew
Lippe

The
British Broadcasting Corporation (BBC) will incorporate Interactive Frontiers,
V1 Pro Digital Coaching System, into their broadcasts of The Open Championship
at Carnoustie from July 19-22. The V1 Pro Digital Coaching System is an analysis
tool that will be used by BBC commentators to break down golf swings.

“The
software uses analytical times, to pinpoint aspects of a golf swing,” says
Maher K. Sarafa Interactive Frontiers director of marketing. The V1 Pro
software will be used in the BBC production trailer. With 3D ball animations
and an easy to use integration, the V1 is a great asset for announcers of the
tournament. BBC has used V1 in the past as it was successfully utilized
during the BMW PGA Championship at Wentworth. Commentators have the
ability to freeze frame instant replays and overlay golf swings.

“The V1
compares golfer’s power and distance techniques on holes,” says Sarafa. They
can take fluid motion swings and make them one single image. Commentators can
compare one golfers swing to another via split screen by zooming in on the
specifics. “The V1 is comparable to high speed photography,” said Sarafa.

The viewer
also has a benefit from seeing this technology. “The V1 uses the video aspect
which you just can’t replace.” The V1 is used in other sports such as
baseball, and tennis as well as will be seen at the upcoming British Open.