TSN Unveils CFL Broadcast Schedule

TSN
continues to raise the bar for football broadcasts in

Canada with its
most comprehensive CFL broadcast campaign ever. The 2007 Wendy’s CFL on
TSN season features a 50-game slate available for the first time ever on
multiple distribution platforms – TSN, TSN HD and TSN Broadband. All 50
regular season games will air on TSN and TSN Broadband, with a minimum of 35
broadcasts televised in High Definition on TSN HD.

The new
season gets underway on Thursday, June 28 with an opening night doubleheader
featuring B.C @ Toronto at 6:30 p.m. ET immediately followed by

Winnipeg @ Edmonton.

The second
match-up will see 17-year CFL veteran quarterback Danny McManus make his TSN
debut as a game analyst alongside Rod Black (see “Broadcast Team”
below). Fans will also witness the debut of TSN’s new and improved score
bug (see “New Production Elements” below).

The CFL on
TSN broadcasts continue to grow in popularity, as evidenced by the past 2
seasons – the most successful CFL seasons in network history. In fact,
the average audience of the 2005 and 2006 seasons is nearly double TSN’s
average audience throughout the 1990s (376,000 viewers vs. 189,000).

TSN has
been televising CFL games since 1986 and announced last year a new 5-year
broadcast partnership beginning in 2008 that provides TSN with broadcast and
digital rights for the CFL’s entire 77-game package annually, including all
regular season games, divisional playoff matches and the Grey Cup.

The CFL on
TSN is an original TSN production with Jon Hynes and Mitch Kerzner as
Producers, Paul Hemming and Andy Bouyoukos as Directors and Jim Marshall as
Executive Producer of Events. Rick Chisholm is Vice-President of
Programming and Production and Phil King is President of TSN.

Broadcast
Schedule

All 50 of TSN’s games this season will be available for the first time ever on
TSN Broadband at www.TSN.ca, with an unprecedented 35 match-ups available in
High Definition on TSN HD.

In
addition to the opening night doubleheader on June 28, highlights of TSN’s
schedule include two Grey Cup rematches featuring Montreal vs. B.C. (Aug. 31
and Sept. 9), the traditional Labour Day Classic Weekend with Winnipeg @
Saskatchewan on September 2, a rematch of the Labour Day game between
provincial rivals Calgary @ Edmonton on September 7 and the Hall of Fame Game
featuring Winnipeg @ Hamilton on September 15. Also in the mix are 13
games featuring the Grey Cup champion B.C. Lions and 11 doubleheaders (See
complete broadcast schedule below).

The
popular weekly staple Friday Night Football returns for an 11th season, with a
minimum of one game every Friday night throughout the regular season.
Twenty of the 22 FNF games will be available in HD.

Broadcast
Team

The CFL on TSN welcomes a ‘rookie’ to its broadcast team. Only this
‘rookie’ is no stranger to the game, having won 3 Grey Cup titles over a
17-year career. Danny McManus joins the TSN team as an analyst for 28
games, 16 of which will be alongside Rob Black in the broadcast booth.
For the other 12, McManus will be on the field as a sideline analyst while
Chris Cuthbert and Glen Suitor call the action from above. This marks the
first time TSN has positioned an analyst at field level for a CFL game.
McManus will roam the sidelines and provide insight from a player’s
perspective, bringing viewers closer to the action than ever before.

Cuthbert
returns as the primary voice of TSN’s CFL coverage, calling 34 games this season
alongside Suitor, TSN’s long-time game analyst. Last season, the two won
a Gemini Award for Best Sports Play-By-Play or Analyst for their work together
on the CFL on TSN broadcasts.

Brian
Williams returns as on-site host and will continue to conduct in-depth features
and reports with key newsmakers from around the league. Dave Randorf
returns as host of the TSN Studio Show alongside the always informative – and
entertaining – analysts Chris Schultz, Jock Climie and Hall-of-Famer Matt
Dunigan, who last November was named one of the TSN Top 50 CFL Players of the
modern era.

New
Production Elements

The CFL on TSN will have a slightly new look this year as the traditional score
bug changes format and becomes a horizontal bar across the bottom of the television
screen. The new score bug position will provide viewers with an
unobstructed view of the ball, as the CFL has a high percentage of passing
plays and punts. In previous years, the score bug was positioned at the
top left side of the TV screen.

Also new
this season, TSN’s virtual first down marker can also be seen in High
Definition on TSN HD.

CFL on TSN
Contests

Wendy’s
Kick for a Million – The award winning contest returns for a 3rd season, and
its popularity continues to soar. Last year, Wendy’s Kick for a Million
attracted 1.5 million total entries, up from 200,000 in 2005. The 2007
campaign features an exciting new twist for fans. Details will be
announced when the campaign launches August 3.

Purolator
Tackle Hunger – The program returns for a 5th season, exclusively on the CFL on
TSN. Every time a quarterback is sacked, his weight in food is donated to
the home team’s local food bank. TSN analyst Chris Schultz is once again
the spokesperson for the program. Last season, Purolator Tackle Hunger
generated more than 248,000 pounds of food for local food banks across

Canada, a 25
per cent increase in donations over 2005. Since its launch, the program
has collected more than 1 million pounds of food.

Friday
Night Gladiators – This year marks the 6th season TSN game analyst Glen Suitor
will select one player as the game’s Gladiator following each Friday Night
Football telecast. A Friday Night Gladiator is a player who puts it
all on the line for his team by displaying leadership, toughness and a
willingness to sacrifice. At the end of the CFL season, Suitor will name
his ‘Ultimate Gladiator’ for the year. Last year it was Saskatchewan
Roughriders’ offensive lineman Gene Makowsky who took the honour.

TSN.ca and
TSN Broadband

TSN.ca’s coverage this season features a new interactive CFL Roundtable,
enabling fans to submit questions to members of the CFL on TSN panel, who will
in turn provide answers on TSN Broadband. In addition to the games, TSN
Broadband will also feature game highlights, extended player interviews,
analysis and CFL features.

TSN
analyst Matt Dunigan, a 14-year CFL quarterback before joining the network in
1999, makes his TSN.ca debut as a columnist, with a weekly feature titled
‘Monday Morning Quarterback’, where he will break down the previous week’s
action from a QB’s perspective.

Chris
Schultz returns to provide insight and analysis from around the CFL in a weekly
column. Schultz will also put his prognosticating skills to the test once
again in his popular ‘Schultz Against The World’ feature, where fans predict
the outcome of each week’s games against ‘The Big Man’ himself.

ESPN
Classic

With the CFL season quickly approaching, ESPN Classic takes viewers down memory
lane with CFL Kickoff Weekend on June 23 and June 24. Fans will be
treated to 8 exciting match-ups from years past. The schedule is as
follows:

June 23 at
12 noon ET –

Montreal @

Ottawa (July 1, 2005) – The Alouettes fall
victim to a huge Renegades comeback as the game culminates in an exciting
finish.

June 23 at
2 p.m. ET – B.C. @ Montreal (October 16, 2005) – In a late season thriller, the
Alouettes served notice that their slow start to the 2005 campaign was merely a
blip on the radar, as they hold on to edge the Lions 46-44. They would
eventually go on to the Grey Cup, where they lost in a classic to

Edmonton.

June 23 at
4 p.m. ET –

Montreal @

Winnipeg
(July 22, 2005) – The Alouettes and Blue Bombers engage in a high scoring
see-saw battle with

Winnipeg
winning 51-46.

June 23 at
6 p.m. ET –

Calgary
@ Winnipeg (September 17, 1988) – A look back in the TSN time machine to this
classic 1988 game.

June 24 at
12 noon ET –

Calgary @

Edmonton (September 10, 2004) – A very
lopsided installment of the ‘Battle of Alberta’, with the Eskimos putting on a
show.

June 24 at
2 p.m. ET –

Toronto @

Winnipeg (October 16, 2005) – The Argos
overcome an 11-3 first quarter deficit to come back and win the game.

June 24 at
4 p.m. ET – B.C. @ Winnipeg (October 14, 1990) – Doug Flutie shines at
quarterback for the Lions in one of his early CFL games. Flutie would go
on to be named the No. 1 player on the TSN Top 50 CFL Players list.

June 24 at
6 p.m. ET – Grey Cup Revisited 1996:

Toronto vs.

Edmonton (November 24, 1996) – Doug Flutie’s MVP
performance propels the

Argos to victory in a
Grey Cup classic at a snow-filled Ivor Wynne Stadium in

Hamilton