Inuk Networks’ IPTV Service Scores with Barclays Premier League Football

Inuk
Networks announced that it is to provide access to live Barclays Premier League
games on the Setanta Sports 1 channel as part of its new premium TV offering Freewire
TV Extra: Student Pack. The service, which will be available from September
this year to students living in university halls of residence, will feature a
line-up of 20 premium entertainment, music and sports channels, including MTV,
VH1, Smash Hits TV, Kiss TV, The Box Q TV and Kerrang! TV. Access to Setanta
Sports 1 will be offered as an add-on to the 30 free digital channels already
available on the Freewire TV platform.

Setanta
Sports 1 carries a range of must-see live sports programming, including 46
Barclays Premier League games, 60 Bank of Scotland Scottish Premier League
games, British Touring Car Championship and PGA Golf. This agreement to carry
Setanta programming ensures that highly desirable sports programming is now a
core component of the new Freewire TV Extra: Student Pack. As part of the
commercial agreement, Setanta receives a fee for each subscriber to the
Freewire TV Extra pack, as well as retaining all rights to advertising revenues
on the Setanta channel.

The
availability of top-level football games has proven to be a key factor in
audiences migrating to multi-channel pay-TV platforms, especially among the
young adult demographic. Including Setanta Sports 1 as one of the channels
available through the Freewire TV Extra: Student Pack will ensure that live
Premier League action is available as part of an affordable and attractive
pay-TV bundle.

Timothy
Ryan, GB Marketing Director at Setanta Sports, said: “Winning the exclusive
rights to screen 46 Barclays Premier League games for the 2007/08 season as
part of our programming line-up is proving to be a fantastic offering for our
ever-growing audiences. By making these games available through the Freewire TV
service, we’re expanding the already numerous platforms our great content is
available on and expanding the universe of viewers who can access this content.”

Freewire
TV offers a range of

UK
and international free-to-air television channels as a part of its content
offering. By using the high-speed JANET network initially to deliver these
channels, Inuk Networks overcomes the common obstacles of poor reception and
lack of aerials for thousands of on-campus students at universities across the

UK, offering a
quality TV experience where none has been available before.

Nick
Ruczaj, Marketing Director at Inuk Networks said: “Quality sports programming
is a key ingredient to our premium content product, and Setanta Sports 1 will
be one of the flagship channels within the Freewire Extra: Student Pack. For
under 10 a month, students will have access to 20 carefully selected high-quality
TV channels, offering the right mix of content on top of our 30-channel
standard line-up. The Barclays Premier League has always been a big draw for TV
audiences, and the Setanta offering will be no exception. We are excited to
have them on board.”

Inuk
Networks’ Freewire delivery platform is capable of managing not only the
delivery of hundreds of channels of video content but also a carrier class VoIP
solution and broadband Internet access. Inuk Networks will continue to add
premium channels and content to its Freewire TV service as it prepares to launch
its residential IPTV offering in the coming months.