VIZIO Signs Endorsement Deal with 2006 NFL MVP LaDainian Tomlinson
maker of multiple award- winning lines of high definition flat panel TVs,
announced that they have signed a personal endorsement deal with 2006 NFL
MVP LaDainian Tomlinson. The multiyear deal gives VIZIO the use of Tomlinson’s
name, likeness, photograph, voice, live or recorded performance and signature
for VIZIO promotions. Tomlinson will also make appearances on behalf of VIZIO
at various events, the first of which has LT hosting ESPN’s ESPY pre-party
tonight at the Roosevelt Hotel in
choosing an appropriate representative for our company we wanted to find
somebody that embodied VIZIO’s core beliefs,” says Jeff Schindler, vice
president of marketing for VIZIO, Inc. “We needed someone that would
reflect the company’s emphasis on performance as well as its perseverance
despite all odds.” Both LaDainian and VIZIO, Inc. have emerged to become
leading players in their respective fields by staying true to their mission.
believe no one’s going to give you anything. You have to earn it,” said
LaDainian Tomlinson, 2006 NFL MVP. “I appreciate the vision and commitment
VIZIO has demonstrated in order to achieve their success and am honored to be a
part of the VIZIO family.”
recently wrapped production on the first of a series of television commercials
starring LaDainian. The comedic 30-second spot shows LT at home watching a TCU
football game on his brand new VIZIO.
which is currently in production, will chronicle LT’s journey to stardom
beginning in his childhood town of
TX to his arrival in the NFL. VIZIO is also producing a documentary of LT’s
life that will give fans an in-depth look at what makes him who he is today.
The LT documentary will play out online during the 2007 NFL football season.
continues to be the fastest growing brand of flat panel HDTV’s in
North America and is now ranked #3 in shipment units and
#4 in shipment revenue by DisplaySearch. VIZIO’s 32″ and 37″ LCD HDTV’s
led all models in Quixel Research’s “Best Sellers” for Q’1 2007.
LT was selected as the NFL’s Most Valuable Player and its Walter Payton Man of
the Year award. He also set NFL records with 31 touchdowns, 28 rushing
touchdowns and broke the single-season scoring record. In just six seasons, LT
is already the Chargers’ all-time leading rusher, has been named to four Pro
Bowls and has rushed for 1,200 yards in all six of his NFL seasons. LT is the
7th player in NFL history to run, catch and throw for a touchdown in the same
also teamed up with LT in dedicating “VIZIO Educational Centers” to
non-profit organizations that will enhance the centers’ capabilities of
providing HDTV programming that incorporates computers and educational DVDs.
“I am delighted to have VIZIO’s support in helping make a difference in
these communities,” stated LaDainian Tomlinson. “With VIZIO’s
assistance, we are able to help kids achieve their goals by getting them off
the streets and into something positive.”