ESPN to Debut Innovative DISH Tech Center in NASCAR NEXTEL Cup Coverage

ESPN,
which is presenting the most technologically-advanced coverage of NASCAR in motorsports
television history, will take that technology to another level with the debut
of the innovative
ESPN
DISH
Tech
Center mobile television studio in the network’s
NASCAR NEXTEL Cup coverage beginning this weekend at

Indianapolis.

The ESPN’
DISH Tech Center, a collaboration with EchoStar Communications Corporation’s
DISH Network, will travel to all of ESPN’s NASCAR NEXTEL Cup race venues and
will be utilized by ESPN’s producers and announcers for content segments to air
during race telecasts. In addition to ESPN and ESPN on ABC’s coverage of the
final 17 NASCAR NEXTEL Cup Series races, segments from the

DISH
Tech
Center will also air during coverage of
NASCAR Busch Series races that are held at the same tracks. The unit also will
be used throughout a broad range of ESPN’s leading non-television media
platforms.

“The

ESPN
DISH

Tech
Center
is a unique and significant element of our NASCAR coverage,” said Norby
Williamson, ESPN executive vice president, studio and remote production.
“We will now present segments within the telecasts that originate from a
specially-designed environment with no exterior interference, allowing us to
add to the viewing experience and give NASCAR fans even more information.”

The
enclosed studio will contain the ESPN Chevy Cutaway Car that has been used this
year in ESPN’s NASCAR coverage as well as a cutaway of a Chevrolet Car of
Tomorrow that is racing in selected NASCAR NEXTEL Cup events this season and
will be used in all races starting in 2008. The studio also will have room for
displays of other race car elements such as engines, transmissions and shock
absorbers. ESPN’s Tim Brewer, a two-time NASCAR champion crew chief, and other
ESPN analysts will report from the Tech Center during race telecasts to help
viewers better understand the technical and mechanical aspects of NASCAR
racing.

“DISH Network is thrilled to
partner with ESPN to provide NASCAR fans with one of the most cutting-edge and
educational race viewing experiences ever developed,” said Carl Vogel,
president of DISH Network. “The

ESPN

DISH

Tech
Center
is a strong complement to our
sponsorship of Roush Racing and the Team DISH All-Stars, including Matt
Kenseth, Greg Biffle, Jamie McMurray and Busch points leader Carl Edwards.”

ESPN’s
NASCAR NEXTEL Cup coverage begins with the Allstate 400 at the Brickyard July
29 at Indianapolis Motor Speedway and will include all 10 races in the
“Chase for the NASCAR NEXTEL Cup” televised by ESPN on ABC.

The tech
center is the highlight of a multi-year, multimedia agreement for NASCAR on
ESPN between ESPN and EchoStar Communications Corporation consisting of media
in all NASCAR races on ABC, ESPN, ESPN2 and ESPN Deportes; exposure on ESPN
Audio and in ESPN The Magazine; a SportsCenter weekly-sponsored NASCAR report;
a custom promotion on ESPN.com; and six in-car cameras per season to be
featured within the NASCAR Busch Series.