Royals and Entercom agree to five-year pact

The Kansas
City Royals and Entercom Communications Corporation announced a five-year
contract to broadcast the Royals on radio beginning with the 2008 season.
Financial terms of the new agreement were not disclosed. The

Entercom-Kansas
City
family includes eight stations, with the Royals game broadcasts to air on KCSP
Radio (610 Sports).

“In
the final analysis,

Entercom-Kansas

City was the most
attractive suitor to carry the Royals on radio,” said Kevin Uhlich, Royals
Senior Vice President of Business Operations. “The play-by-play coverage
on 610 Sports and the wide-ranging scope of the other seven stations in the
market under the

Entercom-Kansas

City umbrella will afford
us the unique opportunity to reach a full spectrum of listeners. We have also
assembled a plan to work closely with the

Entercom-Kansas
City
family to promote Royals baseball in a variety of methods, not only during the
season, but in the winter months as well.”

“This
exciting new partnership further exemplifies KCSP’s commitment to providing
Kansas City fans with the most comprehensive and best sports coverage of Kansas
City’s home teams,” said Allan Davis, KCSP/KMBZ Operations Director.
“The Royals will become a centerpiece for 610 sports.”

“This
is more than just a radio broadcast rights deal,” stated Dave Alpert,
VP-Market Manager, Entercom Kansas City. “This is a long term partnership
between two organizations that are both committed to winning.”

The
contract calls for the 162-game regular season and a minimum of 20 spring
exhibitions to be carried on 610 Sports, with the exception of Sunday games,
which will air on News Radio KMBZ (980 AM). The agreement also calls for
significant marketing and promotion on all of the

Entercom-Kansas
City
stations, as well as Internet promotion, “themed” game days at the
“K,” and appearances by local bands on “610 Saturdays.”

Other

Entercom-Kansas
City stations include KMBZ-AM (980),
KQRC-FM (98.9), KRBZ-FM (96.5), KUDL-FM (98.1), KXTR-AM (1660), KYYS-FM (99.7),
WDAF-FM (106.5).