Harris Corporation Joins the Advanced Media Workflow Association
Corporation, an international communications and information technology
company, has joined the Advanced Media Workflow Association (AMWA) to help promote solutions
that increase efficiency in television broadcast workflow and content creation.
Formerly known as the Advanced Authoring Format Association (AAF), the AMWA
changed the name earlier this year to better reflect the organization’s broader
mission to develop solutions for facilitating end-to-end, file-based workflows.
One solution that the AMWA intends to refine and promote is the Service-Oriented
Architecture (SOA) approach to streamlining file-based workflows, ranging from
ingest and nonlinear editing to program delivery, automation and archive.
As a member of the AMWA, Harris will contribute its expertise with respect to
SOA and other workflow advancements, as well as adopt standards that the AMWA
develops. Harris is a leading provider of broadcast television software
solutions that take advantage of the benefits of SOA computing. The Harris H-Class family of products, including the
Invenio and Intelligent Media Mover digital = asset management systems—employs
the technology to provide users a platform that integrates all of the key processes
comprising today’s broadcast, content creation and media distribution
“Harris was quick to recognize the potential of SOA for linking and integrating
disparate, third-party applications into a seamless, unified platform,”
said Chris Lennon, director of Integration & Standards for Software
Systems, Harris Broadcast Communications. “We believe that we can make a
positive contribution to the AMWA because we already have considerable
expertise and experience in applying SOA to the broadcast environment. The fact
that the AMWA has chosen to focus on SOA validates the decisions and direction
that Harris has already taken with its H-Class product family and H-Class
enterprise management application.”
is pleased to have Harris Corporation join our organization, especially in
light of the important work the company has done in Software-Oriented
Architectures,” said Brad Gilmer, executive director of the AMWA.
“When the AMWA expanded its remit to include software architectures, we knew there was a lot of interest in the industry. We believe
this work is critical as a next step in building file-based workflows, and it
is significant that Harris has decided to join in this effort.”