RCN Kicks off Multi-Year Advertising Program with the Washington Redskins

RCN
Corporation, a provider of video, data, and voice services to residential,
small business and commercial customers, announced today that its Business
Solutions division has signed for a multi-year, multi-platform advertising
campaign with the Washington Redskins.

Under the
terms of this agreement, RCN will get exposure through advertising and signage
at FedEx Field, as well as the Redskins’ web page (http://www.redskins.com),
and radio spots on the Redskins Broadcast Network.

“We are
proud to be back. We used to advertise with the Redskins when we were known as
Starpower, so it’s great to add the Redskins’ to our growing and comprehensive
sports and entertainment promotional campaigns,” said RCN President & CEO
Peter Aquino.

In addition
to advertising with the Redskins, RCN has other local partnerships and
sponsorships in the
Washington,
D.C. area with Georgetown University Athletics, the
Kettler Capitals Iceplex, the D.C. United soccer team, and the
Patriot
Center
at

George
Mason
University.

“As the
first company to compete against the incumbent telephone and cable companies in
this area and the first to offer bundled video, high-speed data and voice, we
champion competition and choice,” said RCN Senior Vice President, Strategic
& External Affairs Richard Ramlall. “Thus we focus on sports and entertainment
promotional opportunities to showcase these concepts.”