MLB.com hits a home run with BlackBerry users

MLB
Advanced Media LP (MLBAM), the interactive media and Internet company of Major
League Baseball, is working with Research In Motion (RIM) to enable millions of
BlackBerry smartphone users to have one-click access to MLB.com, the official
website of Major League Baseball.

Fans can
now download an MLB.com icon to their BlackBerry smartphone, allowing immediate
access to the MLB.com mobile website with a single click. The MLB.com icon can
be downloaded for free by visiting http://www.mlb.com from any BlackBerry
smartphone and selecting the “Put this icon on your BlackBerry home screen”
link. (Over-the-air charges may apply.)

“We
are excited to partner with an industry leader such as RIM to provide millions
of BlackBerry subscribers instant access to our comprehensive mobile content
offerings,” said Adam Ritter, Vice President, Wireless, MLB Advanced
Media. “This integration will allow fans streamlined access to the MLB.com
mobile site for the latest scores, standings, statistics, fantasy news and team
information from all 30 Major League clubs wherever and whenever their needs
arise.”

“BlackBerry
customers value the ability to stay connected to a wide range of information in
their personal and professional lives,” said Mark Guibert, Vice President,
Corporate Marketing at Research In Motion. “The MLB.com mobile site makes
it easier and more convenient than ever for baseball fans to satisfy their
curiosity and stay on top of the game.”