LUXE.TV HD chooses ATEME Compression Solutions for Quality and Efficient Delivery

IBC Hall 1
– Stand 1.580

ATEME SA,
an acknowledged leader in standards-based video compression solutions, announced
that international luxury network LUXE.TV

(

Luxembourg) has chosen ATEME’s Kyrion
hardware-based H.264 compression solution for its HD transmissions.

LUXE.TV
selected ATEME and Kyrion encoding to enable the best-quality picture and audio
for worldwide distribution of their programs. LUXE.TV is the first international
network to be fully produced in High Definition and exclusively dedicated to
the Luxury world. Viewed throughout Europe, the Middle East and Asia LUXE.TV is
broadcast in both High and Standard Definition and covers 6 luxury sectors
including real estate and home design, sports and leisure, hotels and gastronomy,
beauty and fashion, cars and yachting, jewelry and watches.

LUXE.TV HD
is uplinked in native H.264 format at 6 Mbit/sec on Eutelsat W3A, Arabsat
BADR-4 and Eutelsat W5. Using this approach – and with ATEME’s exceptional
quality – individual satellite, cable and IPTV providers can directly broadcast
the channel without additional signal processing or compression.

“LUXE.TV
is the first full HDTV native channel in

Europe
and the Middle-East and we want to offer a signal which can be used directly by
our customers,” said J.B. Stock, General Manager of LUXE.TV. “ATEME offers the
best technology and support available today for MPEG4-H.264 encoding and we are
very excited to be using their product to achieve our distribution and quality
goals. Kyrion’s programmable architecture offers a vast quality improvement
compared to our previous encoding solutions. It also enabled us to avoid
re-encoding at cable and IPTV head-ends ensuring the highest quality for our
viewers. The ATEME solution has been intensively tested during the past months
and full interoperability with a variety of set-top boxes has been demonstrated.”

“LUXE.TV
is one of the most exciting new providers of content for the luxury market in
the world today,” said Claude Stoffel, Sales Director for ATEME’s Broadcast and
Broadband group. “With fully native HD production and distribution, LUXE.TV
will establish a new benchmark for video quality and production values in
Europe, the Middle East and

Asia. Our Kyrion
technology is the only available solution that allows the programming to be
compressed for any distribution channel – whether Sat, cable or IPTV – without
any quality compromises and we are very pleased to be their technology partner.”