KongZhong Corporation and the NBA Launch the Official NBA Chinese Mobile Website

KongZhong
Corporation and the National Basketball Association (”NBA”) jointly announced
today a multi-year cooperation agreement and launched the official NBA Chinese
mobile website, the first-ever official NBA site on mobile phones. Yunfan Zhou,
Chairman and CEO of KongZhong Corporation, Mark Fischer, Managing Director of
NBA China, and NBA All-Star Yao Ming attended the announcement press
conference.

Under the
agreement, KongZhong will operate the official NBA Chinese mobile website,
which users can visit on their mobile phones by directly inputting CN.NBA.COM.
The mobile website will broadcast live selected NBA games in their entirety and
provide video clips of NBA game highlights, the latest news, scores, game and
player updates, player interviews, blogs, TV schedules, wallpaper, ring tones,
and more. KongZhong can also develop and market NBA-related wireless
value-added products. KongZhong expects to generate mobile advertising revenues
and wireless value-added revenues, as well as to increase the popularity of
Kong.net.

Basketball
is one of the most popular sports in

China, enjoying a mass following
with more than 300 million participants, according to the China Sports
Ministry, among whom the NBA enjoys increasing popularity with Chinese
basketball players Yao Ming, Wang Zhizhi, Mengke Bateer and Yi Jianlian
entering the NBA. In 2003, the NBA launched its official Chinese Internet site.
In view of over 500 million mobile phone users in

China, the NBA and KongZhong today
launched the official Chinese mobile website to provide the users with new ways
to participate and enjoy NBA games and a convenient and direct way to receive
its most up-to-date information wherever and whenever they want.

Yunfan
Zhou said, ”This cooperation symbolizes the rapid growth and the significant
influence of wireless Internet as the next-generation media. CN.NBA.COM will
instantly bring NBA games and updates and create a virtual community for NBA
fans. KongZhong will continue to work closely with the NBA to bring more
exciting contents to all the users.”

Mark
Fischer said, ”This partnership with KongZhong provides our fans in

China with yet
another way to enjoy the NBA. We are thrilled to launch the NBA mobile website
in

China.”

Yao Ming commented, ”This first-ever official
NBA site on mobile phones will give fans in

China access to the NBA anywhere,
anytime.”