Big Stick Media’s PROLINE Begins 29th Season and Debuts on Spike TV

Big Stick
Media Corporation reported that its PROLINE television broadcast is entering
its 29th season on the USA Network and SpikeTV. With a new set design and
television show format, PROLINE began the 2007 NFL campaign with three weekly
shows on the USA Network and, for the first time, a weekly show on SpikeTV.

“The addition of SpikeTV to our distribution network is another avenue for
our continued growth in football related sales of handicapping advice.”
stated Chrisotpher Kape, President and CEO of Big Stick Media. “Jim Feist
host of PROLINE is doing a great job and we are encouraged by the initial
success of PROLINE’s new set design and television show format.”

With the first week of the 2007 NFL season complete, PROLINE experienced a 14%
increase of in-bound call volume to its

Las
Vegas call center compared to the same time period in
2006. Furthermore, with its debut on SpikeTV, PROLINE experienced an additional
7% increase of in-bound calls. The number of in-bound calls received by the
call center is considered to be directly correlated to the revenue generated by
the handicapping advice business unit.

PROLINE provides viewers with a unique

Las
Vegas style perspective on the world of college and
professional sports. PROLINE includes extensive game analysis and selections
from recognized leading handicapper Jim Feist and his team. In addition to the
web (www.prolinetv.com),
PROLINE airs on cable television to a national audience via USA Network and
SpikeTV on a weekly basis during the NFL football season.