NFL Commissioner Roger Goodell Tops BusinessWeek’s ‘The Power 100’ Ranking of the Most Powerful People in Sports

NFL
Commissioner Roger Goodell, Tiger Woods, and NBA Chairman David Stern top BusinessWeek’s
inaugural “The Power 100” ranking of the 100 most powerful people in
sports. Peyton Manning ranks as the top NFL athlete at No. 13,

U.S.
newcomer David Beckham comes in at No. 17, and Katie Bayne, Senior VP at
Coca-Cola, is the highest-ranked woman on the list at No. 67.

What is
power in sports? In the October 8 issue, BusinessWeek combines its business
insights with the sports knowledge of ESPN The Magazine’s writers and editors
to reveal, for the first time, an in-depth examination of how power manifests
itself in the sports world. Both publications will feature shared content that
analyzes “Power and Sports,” and each will offer articles that are
exclusive to their magazines.

BusinessWeek
exclusively undertook the mammoth and challenging project of producing
“The Power 100,” a ranking of the 100 most powerful people in sports.
(ESPN The Magazine, itself a powerful sports brand, did not participate in or
contribute to the ranking.) The result of these efforts is an insightful roster
of league commissioners, top athletes, media execs, high profile agents, team
owners and leading sports brand CEOs.

To compile
this first-ever list of sports figures, BusinessWeek reached out to 21
distinguished people from the worlds of sports and media. The panelists were
given several criteria to help guide them. Among the criteria: how an
individual rates against his or her peers; how much money he or she controls,
generates, or influences; how long someone has exercised power and the lasting
consequences of that person’s tenure – his or her legacy. For additional help,
BusinessWeek turned to the fans. In the space of four weeks, 160,000 fans
stormed BusinessWeek.com to nominate their favorite powerbrokers.

In
addition to “The Power 100” ranking, BusinessWeek’s October 8 issue features:

Case
studies on trailblazers in the sports industry

Profiles
of select sports figures, including NFL Commissioner Roger Goodell

The shadow
players — relatively unknown, but influential all the same

BusinessWeek’s
October 8 issue, “The Power 100,” will be available on newsstands
Monday, October 1. Expanded content, including infamous moments in sports,
profiles, exclusive videos and slideshows, and the full methodology of the
ranking, will be available online at

http://www.businessweek.com/power100.

BusinessWeek’s
“Power 100”

1

Roger Goodell Commissioner, NFL

2

Tiger Woods Golfer

3

David Stern Commissioner, NBA

4

George Bodenheimer President, ESPN, ABC
Sports; Co-Chairman, Disney Media Networks

5

Bud Selig Commissioner, MLB

6

Brian France Chairman and CEO, NASCAR

7

Dick Ebersol Chairman, NBC Universal Sports &
Olympics

8

Phil Knight Chairman, Nike

9

Sean McManus President, CBS News and Sports

10 Rupert
Murdoch Chairman and CEO, News Corp.

11 Michael
Jordan Managing Member of Basketball Operations,

Charlotte Bobcats

12 Scott

Boras President,

Boras
Corp.

13 Peyton
Manning Quarterback,

Indianapolis
Colts

14 David Hill
Chairman and CEO, Fox Sports

15 Donald
Fehr Executive Director, MLBPA

16 Myles Brand
President and CEO, NCAA

17 David
Beckham Soccer Star

18 Jacques
Rogge President, IOC

19 Lebron
James Guard,

Cleveland
Cavaliers

20 Tony
Ponturo VP, Global Media and Sports Marketing, Anheuser-Busch

21 Phil
Anschutz Founder, Anschutz Entertainment Group

22 Herbert
Hainer Chairman and CEO, Adidas

23 Dale
Earnhardt, Jr. NASCAR Driver

24 Brian
Roberts Chairman and CEO, Comcast

25 George
Steinbrenner Principal Owner,

New
York Yankees

26
Theodore Forstmann Chairman and CEO, IMG

27 Gary
Bettman Commissioner, NHL

28 Alex
Rodriguez Third Baseman,

New York
Yankees

29 Joseph
S. Blatter President, FIFA

30 Roger
Federer Tennis Player

31 Jim
Delany Commissioner, Big Ten Conference

32 Dick
Pound Chairman, World Anti-Doping Agency

33 Gene
Upshaw Chairman, NFLPA

34 Tim
Finchem Commissioner, PGA

35 Lance
Armstrong Cyclist

36 John
Skipper EVP, Content, ESPN

37 Mark
Parker CEO and President, Nike

38 David
Levy President, Turner Sports

39 Barry
Bonds Outfielder,

San Francisco
Giants

40 Daniel
Snyder Owner,

Washington
Redskins

41 Derek
Jeter Shortstop,

New York
Yankees

42 Tim
Leiweke President and CEO, AEG

43 Paul
Allen Owner,

Seattle Seahawks and

Portland Trailblazers

44 Robert
DuPuy President and COO, MLB

45
Ladainain Tomlinson Running Back,

San
Diego Chargers

46 Tim
Brosnan EVP for Business, MLB

47 Jerry
Reinsdorf Owner,

Chicago Bulls and

Chicago White Sox

48 Larry
Lucchino President and CEO,

Boston
Red Sox

49 Ed
Goren President, FOX Sports

50 Mark
Cuban Owner,

Dallas
Mavericks

51 Mark
Ford President, Sports Illustrated Group

52 Bob
Bowman President and CEO, MLB Advanced Media

53 Jerry Jones
Owner,

Dallas Cowboys and

Dallas Desperados

54 Roger
Penske Owner, Penske Racing

55 Chase
Carey CEO, President and Director, DirecTV

56 Jeff
Gordon NASCAR Driver

57 Bernie
Ecclestone Head of Formula 1

58 Jeff
Urban SVP, Sports Marketing, Gatorade/PepsiCo

59 George
Pyne President, IMG Sports and Entertainment

60 Omar
Minaya EVP of Baseball Operations and

General

Manager,

New York
Mets

61

Sidney Crosby Center,

Pittsburgh Penguins

62 Jack
Roush Founder and CEO, Roush Fenway Racing

63 Ross
Greenberg CEO, HBO Sports

64 Robert
Kraft Owner, Chairman and CEO,

New England
Patriots

65 John
Henry Principal Owner,

Boston
Red Sox; Co-Owner, Roush Fenway Racing

66 John
Walsh EVP and Executive Editor, ESPN Internet Group

67 Katie
Bayne SVP, Coca-Cola

North America

68 Eric
Grubman Executive Vice President, Finance and Strategic Acquisitions, NFL

69 John
Galloway VP, Sports and Media, PepsiCo North

America

70 Tom
Brady Quarterback,

New England Patriots

71 Tony
Hawk Skateboarding Tycoon

72 Mark
Steinberg SVP and Global Managing Director of Golf, IMG

73 Maria
Sharapova Tennis Player

74 Tony
Stewart NASCAR Driver

75 The
Maloof Family Owners,

Sacramento Kings and

Sacramento Monarchs

76

Arnold Palmer PGA Legend

77 Randy
Levine President,

New York
Yankees

78
Shaquille O’Neal Center,

Miami
Heat

79 Casey
Wasserman Chairman and CEO, Wasserman Media Group

80 James
Dolan Chairman, MSG; President and CEO, Cablevision Systems

81 John
Madden NFL Commentator

82 John
Kosner SVP and General Manager, ESPN New Media

83 Arn
Tellem President, WMG

84 Bruton
Smith Chairman and CEO,

Speedway
Motorsports

85 Adam
Silver Deputy Commissioner and COO, NBA

86 Charlie
Denson President, Nike Brand

87 Tony
Petitti EVP and Executive Producer,CBS Sports

88

Kobe

Bryant

Point Guard,

Los
Angeles Lakers

89

Yao Ming Center,

Houston
Rockets

90 Tom
Condon NFL Agent, CAA

91 Arte
Moreno Owner,

Los Angeles Angels of

Anaheim

92 Brian
Cashman General Manager,

New York
Yankees

93 Joe
Gibbs Head Coach,

Washington
Redskins; NASCAR Team Owner

94 Heidi
Ueberroth President, Global Marketing Partnerships and International Business
Operations, NBA

95 Earvin
“Magic” Johnson NBA Legend

96 Billy
Beane Vice-President and General Manager,

Oakland
Athletics

97 Micky
Arison Owner,

Miami
Heat; Chairman of NBA Board of Governors

98 Lesa
France-Kennedy President, International

Speedway
Corp.

99 David
Berson EVP, Program Planning and Development, ESPN

100 Donna
Orender President, WNBA