MLB.Com Teams Up With Joost

Joost announced
an exclusive partnership with MLB Advanced Media (MLBAM), the interactive media
and Internet company of Major League Baseball. The agreement grants Joost the
rights to make on-demand game broadcasts and highlight clips from the 2007 MLB
postseason, including the World Series, and Daily Rewind, an MLB.com produced
daily highlight program, available on its streaming video distribution platform
to a global viewing audience.

“The
baseball postseason, concluding with the World Series, truly embodies the
greatest aspects of the game and engages an international audience,” said
Kenny Gersh, senior vice president, business development, MLB Advanced Media.
“Our partnership with Joost allows us to continue to reach baseball’s
increasingly growing global fan base by providing them with free on-demand
broadcasts of every game from the most dramatic and emotionally charged month
on the baseball calendar.”

The Daily
Rewind program, a 30-minute program that features highlights from all the
championship action on and off the field, will be streamed on Joost
domestically and internationally, outside of

Japan, on a daily basis. In
addition, within 24 hours of their initial airing, Joost will begin streaming
games on-demand from the Division Series, League Championship Series and World
Series around the world, outside of the
U.S.
and

Japan.
All games and shows will be available on Joost for one month.

Yvette
Alberdingk Thijm, executive vice president of content strategy and acquisition
for Joost, said, “Baseball brings friends and families together, and we
have a unique opportunity to connect fans around the world on Joost while they
watch these games and highlights on their time, on demand, online. This is a
great partnership between Joost and MLBAM that will delight our users.”