On2 Technologies and Justin.tv announce deployment of On2 Flix Publisher for Live Broadcasting

On2
Technologies, Inc., a provider of video compression software and solutions, and
Justin.tv, a site of free live video online, announced that Justin.tv has
licensed On2’s Flix Publisher Live encoding and publishing solution for its
live streaming service that Justin.tv launched publicly this week, making the
power of live video programming available to all. As a result of this
service, community-based free live streaming services can be easily deployed by
anyone with just a computer, a web cam and an Internet connection.

On2 Flix
Publisher Live is an innovative browser based plug-in that renders the user’s
browser into an encoding and publishing platform without any expertise,
installation, or investment required by the user. The videos are encoded
directly on the user’s desktop and streamed live on the Internet through the
user simply plugging a webcam into their computer and logging on to Justin.tv.
On2 Flix Publisher Live works with Internet Explorer, Mozilla and Firefox
browsers for Windows based personal computers.

“On2 Flix
Publisher Live overcomes the challenges that are associated with live
broadcasting, which has limited quality live broadcasts to large production
houses,” said Bill Joll, president and CEO of On2 Technologies.
“Justin.tv has leveraged Publisher Live to democratize live broadcasting, and
we expect the user generated content and social networking community to embrace
this new paradigm in web video delivery as a result.”

In
addition to making live broadcasting easier, Justin.tv combines a strong viewer
community, customizable channel pages, full video archives, and an
easy-to-browse front-page to offer viewers and broadcasters endless
opportunities and a wide-array of content from 24/7 to event based
broadcasting. At the same time, the video is streamed using On2 VP6, the
best quality streaming video format available for the ubiquitous Adobe Flash
Player available on more than 90% of PC’s worldwide.

“Justin.tv’s
platform using On2 Flix Publisher Live makes for a completely new paradigm for
the first time, giving users the ability to express themselves in real time,
with all the benefits of community and personalization that has made web video
successful,” said Michael Seibel, co-founder and CEO of Justin.tv of Justin.tv .
“On2’s technology has helped make this possible through assured quality of the
VP6 format, and the easy and affordable deployment and use cases it enables
without the users needing to install any application on their PCs.”