MLB Division Series on TBS averages more than 4.5 million viewers

First day
coverage of the 2007 Major League Baseball Division Series on TBS delivered an
average 3.6 HH rating and an average of 4.54 million viewers, according to Live
plus Same Day data from Nielsen Media Research.

The triple
header’s average audience of 4.54 million viewers – which featured the Colorado
Rockies at the Philadelphia Phillies, the Los Angeles Angels of Anaheim at the
Boston Red Sox, and the Chicago Cubs at the Arizona Diamondbacks – exceeded
last year’s Day One triple-header coverage. In 2006, a triple-header that
featured a pair of games on ESPN and a New York Yankees – Detroit Tigers
primetime telecast, had an average audience of 4.48 million viewers.

Game 1 of
yesterday’s schedule on TBS (
Colorado at

Philadelphia) produced a
2.6 HH rating and 3.17 million viewers, exceeding last year’s Game 1 audience
on ESPN by 78 percent.

The second
game yesterday – the Angels at

Boston
– recorded a 4.3 HH rating and an average of 5.46 million viewers. The 5.46
million viewers represents the most watched telecast on all of ad-supported
cable for the day. The game’s viewership represents a 115 percent increase over
last year’s Game 2 broadcast.

The two
pre-primetime Division Series windows on TBS yesterday averaged 4.26 million
viewers, marking a 94 percent year-to-year increase over the two Division
Series windows on ESPN during the first day of coverage last year.

The final
game of yesterday’s Division Series coverage on TBS, which featured the Chicago
Cubs visiting the Arizona Diamondbacks, produced a 4.0 HH rating and an average
audience of 5.13 million viewers.

From 8-11
p.m., TBS averaged a 4.1 HH rating and 5.19 million viewers which made it
easily the most-watched network on cable television for the night in primetime.