UFL Launches Campaign Giving Fans a Voice in Selection of Team Markets

The United
Football League (UFL), a new professional outdoor fall football league
scheduled to debut in August 2008, is inviting fans to help determine which
markets will host teams for the league’s inaugural season through an innovative
program with TicketRESERVE.

The UFL
and TicketRESERVE campaign enables fans the opportunity to purchase
reservations for season tickets in an interactive web based marketplace prior
to the league’s official launch. The eight cities that generate the most ticket
reservations will be designated as the leading markets to host a franchise. The
online market will open at 8:00 am EDT on October 9, 2007 at www.ticketreserve.com.

The
campaign will focus on 12 potential host cities, including:
Austin,

Birmingham,
Columbus,

Las Vegas,
Los Angeles,

Louisville,
Memphis,

Oklahoma City,
Orlando,

Raleigh,
Sacramento
and

San Antonio.

“The UFL’s
mission is to deliver high quality and accessible pro football to fans in
underserved markets around the country, and we felt it was important to give
these fans a voice,” stated Michael Huyghue, UFL Commissioner. “This program
will give us a good gauge on market interest and gives fans the power to help
impact where our teams land.”

Fans can
simply visit www.ticketreserve.com and pay an upfront cost of as low as $5 per
ticket to reserve their seats. Should their city get selected, the investment
acts as a deposit directly towards their ticket purchase. If their city does
not get awarded a UFL franchise, the money will be fully reimbursed.

“Forming a
new league based on the actual consumer demand ensures fans have a vote in
selecting which markets will host a franchise,” said Rick Harmon, Chief
Executive Officer of TicketRESERVE. “We are excited to be a part of the first
professional league that offers sports fanatics the opportunity to bring a team
to their city.”

In
addition to the TicketRESERVE reservation data, the UFL will consider market
research and other factors in determining the final team markets.