Sports Illustrated Selects Gotuit For NCAA Football Rivalries Site

Gotuit, a provider
of video discovery, navigation, and monetization technologies, announced Time
Inc.’s Sports Illustrated has expanded its relationship with Gotuit to power
their broadband video destination focused on college football’s twenty-five
greatest rivalries.

College
Football’s Greatest Rivalries (http://sportsillustrated.cnn.com/football
/ncaa/specials/rivalries/2007/video/) provides viewers with a unique view of
classic adversaries such as
Ohio
State –
Michigan,
Alabama –

Auburn,
and Army – Navy.

“College
football fans, known for their passion and dedication, have an almost
insatiable desire to follow their teams,” said Stacey Vollman, VP/General
Manager, SI.com. “We have designed College Football’s Greatest Rivalries to
allow them to easily watch the defining moments in college football, and share
them with their friends and fellow alumni. This is an important part of Sports
Illustrated’s coverage of the 2007 college football season.”

Key
features of College Football’s Greatest Rivalries on SI.com, powered by Gotuit,
include:

Video
highlights of the top 25 NCAA football rivalries accessible by rivalry,
conference, team, or best game

Highlights
from games as early as the 1950s up to 2006

Deep video
search and navigation capabilities across the entire video library

“This is
another great example of the benefits of wrapping a video archive with rich
metadata,” said Dan Gill, Vice President of Business Development for Gotuit. “By
providing multiple paths for the viewer to take through the library, and using
the Gotuit advertising logic that optimizes the amount of video ads served, SI
will enjoy longer session times and better content monetization than competing
video sites.”

Available
through SI.com and SIKIDS.com (http://www.sikids.com/rivalriesvideo), College
Football’s Greatest Rivalries is free to all visitors and is supported by
targeted video advertising.