Dodgers sign multi-year Broadcast Deal with 790 KABC
The Los Angeles
Dodgers announced that they have signed an integrated marketing and broadcasting
deal with 790 KABC, according to Dodger Owner Frank McCourt. The deal
returns the Dodgers to their radio home from 1973-1997 and includes pre- and
post-game shows as well as a weekly talk show for fans.
“The Dodgers and KABC became synonymous during
the 70s, 80s and 90s and we’re very excited to be bringing back a piece of
Dodger history as we begin the celebration of our 50th anniversary in
Los Angeles,” said
McCourt. “Listening to Dodger baseball on the radio has been a tradition in
this city for half a century and we believe we’ll be able to serve our fans
extremely well with this new agreement.”
multi-year contract will take effect on November 1, 2007 and grants KABC the
English-language radio broadcast rights. In addition to broadcasting all 162
regular-season games and 15 Spring Training games, the highly-rated AM station
will partner with the Dodgers on a fully-integrated marketing campaign,
promoting the team on sister station 95.5 KLOS FM and in an outdoor advertising
“This is a
grand slam home run from KABC listeners and advertisers,” said John H. Davison,
President and General Manager of 790 KABC AM and 95.5 KLOS FM. “Welcome
home Dodgers! We are thrilled to bring
number one play-by-play radio franchise back to TalkRadio 790 KABC.”
radio signal covers all five counties in
Angeles and the station will continue to provide the
game broadcasts and pre- and post-game shows to the entire Dodger Radio
Network, which includes nearly 20 stations across the state and country. Among
the cities in which Dodger baseball can be heard are
San Luis Obispo,
FL and the U.S. Virgin Islands.
In 2005, USA
Today ranked the Dodgers’ radio broadcast team of Vin Scully, Rick Monday and
Charley Steiner as the best in Major League Baseball based on a technical
rating, a fan rating and an entertainment rating. The trio earned 28.5 points
out of a possible 30. Scully will return in 2008 for his 59th season as the
“Voice of the Dodgers,” the longest tenure of any current sports broadcast with
one team. Monday and Steiner also recently signed extensions to keep the
award-winning broadcast team in place through 2009.
As part of
the new deal, KABC will host a weekly show on Sunday nights in which fans can
share their thoughts and get the latest news and information about the team.
Additionally, the station will carry a pregame show prior to all 162 games, a
post-game recap from Dodger broadcasters and several “specials” during the
course of the season.
served as the Dodger radio home for half of the team’s 50 years in
Los Angeles, KABC returns
to that role once again. Previous Dodger flagship stations include KMPC
(1958-60), KFI (1961-72), KXTA (1998-2002) and KFWB (2003-07).
this season, the Dodgers signed a fully-integrated marketing and broadcasting
agreement with Liberman Broadcasting Inc. to make KHJ/La Ranchera 930 AM the
new Spanish-language broadcasting home of the Dodgers. The deal is believed to
be the first-of-its kind for any sports franchise, as it provides the club with
marketing tools on four top-rated local radio stations and one local television
station. The Dodgers became the first team in Major League history to have a
bilingual broadcast when they first began airing games in Spanish in 1958.