Limelight Networks Unveils High-Definition Content Delivery for the Internet

Limelight
Networks , the content delivery network (CDN) for digital media, introduced
LimelightHD, a service for the delivery of high-definition (HD) media and
digital content over the Internet. Internet TV
service Brightcove, and key media entities, including Fox Interactive Media,
MSN Video and Rajshri.com, are among those who announced they will offer HD
content via the LimelightHD service.

LimelightHD is designed to
meet the rising demand for high-definition content delivered via the Internet,
to television set-top boxes, media players, game consoles, and PCs.
The LimelightHD service is specifically
designed to provide end-users with a high-fidelity, high-definition media
experience by bypassing the often-congested public Internet and delivering
content directly to “last-mile” broadband access networks. At the
heart of LimelightHD is Limelight’s advanced global CDN architecture,
consisting of thousands of high-performance content servers distributed
worldwide, connected directly to leading broadband access networks,
interconnected via a high-speed, dedicated optical network, and built to store
and deliver entire content libraries. This global footprint reduces network
latency and ensures that every title in every HD content library — whether the
most popular title or the least popular — will be consistently available to every
user, on demand.

LimelightHD will deliver
video content of 720p and 1080p resolution supporting popular Internet formats
and players including Adobe Flash Player software, Microsoft Windows Media,
Microsoft Silverlight and Move Media Player.

“At Fox Interactive,
the delivery of premium HD content on Fox on Demand is a critical element in
accelerating the market,” said Ron Berryman, Senior Vice President and
General Manager, Fox Interactive Media. “Limelight’s approach to HD
content delivery — fast, reliable and scalable — will ensure that consumers
can enjoy the programming they want to see, on multiple devices and
formats.”

“With the
introduction of Brightcove Show and the integration of LimelightHD, we give
thousands of our Internet TV customers the ability to provide full-screen,
broadcast-quality video experiences directly to consumers from their
websites,” said Jeremy Allaire, Chairman and Chief Executive Officer of
Brightcove. “Limelight is an ideal partner for Brightcove as we extend our
Internet TV platform and ad product solutions for media owners who want to
deliver long-form, HD-quality video content on the open Internet.”

“As

India’s #1 broadband video portal,
serving a South Asian audience worldwide, it is our constant endeavor to offer
entertainment-hungry consumers premium Indian programming of the highest
quality,” said Rajjat A. Barjatya, Managing Director, Rajshri.com.
“By leveraging Limelight’s rock-solid HD delivery network, we will soon be
able to offer our audience an unmatched online experience: HD-quality streams
and downloads of

India’s
finest films, TV shows, music videos and original made-for-online video
programming.”

“Industry enthusiasm
for HD content is evident with major TV broadcasters and leading content
publishers supporting the standard,” said Mark Randall, Chief Strategist
of Dynamic Media for Adobe. “As a pioneer in the delivery of seamless Web
video experiences, Adobe is dedicated to ensuring viewers can watch the highest
quality content — via Flash Player compatible video. We are pleased to
collaborate with Limelight and provide the next wave of innovation with HD
media and digital content over the Internet.”

“Microsoft
Silverlight was designed from the outset to deliver an unrivaled HD experience.
The efficient and highly scalable delivery capability for Silverlight-based
applications and content positions LimelightHD extremely well for the growth of
HD,” said Sean Alexander, Director of Microsoft Silverlight. “We’re
delighted to be working with LimelightHD to deliver ever richer user
experiences.”

“The Internet has had
inherent limitations for companies trying to distribute the massive files
associated with HD content, and content providers have struggled to find
different ways to monetize their HD content on-line,” said David Hatfield,
SVP of Global Products, Marketing and Sales at Limelight Networks.

“LimelightHD is optimized to address these issues and deliver extensive
libraries of rich media — from a newly discovered indie movie to the most
popular hit TV show — with better clarity and speed than consumers experience
with their existing broadband Internet connections. With LimelightHD,
high-quality programming on the Internet is possible today, and we’re looking
forward to working with our customers and partners to continue to transform the
digital media experience.”