ESPN and SIRIUS Extent Broadcast Relationship

SIRIUS
Satellite Radio and
ESPN announced a multi-year extension to their current broadcast agreement,
which will provide SIRIUS listeners with an enhanced ESPN-dedicated channel.
SIRIUS Channel 121 will supplement its ESPNEWS programming with a new,
exclusive, weekly ESPN The Magazine talk show, and for the first time on
national radio, exclusive simulcasts of some of ESPN’s television mainstays,
including SportsCenter.

SIRIUS
will continue to broadcast ESPN Radio on channel 120, as well as ESPN Deportes
Radio on channel 181.

ESPN The
Magazine on SIRIUS, hosted by Gary Hoenig, general manager and editor-in-chief
of ESPN Publishing, and ESPN The Magazine Editor Gary Belsky, will feature
Hoenig and Belsky and a roundtable of ESPN The Magazine writers and editors
examining the news stories of the week, interacting with callers from around
the country, and conducting interviews with high-profile guests from the world
of sports.

“This
new ESPN channel brings more superb content from the world’s leading sports
entertainment company to one of the country’s fastest growing audiences,”
said Scott Greenstein, SIRIUS’ President, Entertainment and Sports. “In
addition, ESPN The Magazine on SIRIUS will be a unique blend of the magazine
and satellite radio, delivering compelling insight into all corners of the
sports world. Plus, millions of SIRIUS listeners around the country will now
have access to ESPN’s outstanding programming, much of which has never before
been available on radio.”

SportsCenter,
Around the Horn, College GameDay; Outside the Lines, Sports Reporters, NASCAR
NOW, and Pardon The Interruption will all air on SIRIUS Channel 121.

“As
ESPN Radio moves beyond the traditional AM and FM radio distribution of its
content, we are pleased to expand our programming – both radio and television
— with SIRIUS,” said Traug Keller, ESPN senior vice president,
production, business divisions. “Through its Channel 121, which will
feature several of ESPN’s top programs for the first time, and a new weekly
show hosted by ESPN The Magazine editors and writers, SIRIUS will help us serve
sports fans no matter where they are.”