DIRECTV Blimp airs NFL Network games in Florida

The
DIRECTV Starship will fly over
Tampa,
St. Petersburg and

Orlando,

Florida showing NFL Network game
telecasts to cable customers, who do not receive NFL Network due to a shut out
by their local cable provider, Bright House Networks.

“Once again, big cable is simply
reluctant to enhance the programming options they provide their
customers,” said Jon Gieselman, senior vice president, Advertising and
Public Relations DIRECTV, Inc. “We’re seizing this unique opportunity to
reinforce again why DIRECTV is, hands down, the superior television service and
one that is committed to consistently bring the best programming to our
customers.”

“NFL
Network continues to demonstrate our commitment to our fans by going to great
heights to give them access to our popular content,” said Dena Kaplan, NFL
Network’s senior vice president of marketing.

The
178-foot long blimp, features the 70×30-foot full color monitor just beneath
the DIRECTV logo. The video light sign, with a resolution of 33,600 total
pixels, is the largest ever made for a blimp. The airship can travel up to 35
miles per hour and remain airborne up to six hours. The DIRECTV Starship
“fly over” project will begin this Thursday in

Tampa with the broadcast of the Denver
Broncos-Houston Texans game.