ABA Debuts on NeuLion’s iPTV Network

IPTV
service provider NeuLion will deliver live games, and video on demand for The
American Basketball Association (ABA). In conjunction with Sports Video Group’s
League Technology Summit that took place in New York City on December 11, this
announcement follows NeuLion’s successful launch of other IPTV networks for the
National Hockey League, New York Knicks, National High School Coaches
Association and others.

Leveraging
NeuLion’s iPTV platform to broadcast live and video on demand content, streamed
directly to the TV, the

ABA
will offer Chinese basketball games and other game footage through NeuLion’s
Chinese media network – KyLinTV.

Launched in 2005, KyLinTV now has over 25,000 subscribers
in every U.S. State and Canadian providence. These viewers have direct access
to the largest selection of Chinese television entertainment and most popular
broadcasts from
China, Hong
Kong and
Taiwan in
North America. The

ABA
games will now be carried on the KyLinTV service.

NeuLion’s
iPTV service allows KyLinTV subscribers to watch television programming through
NeuLion’s set top box using an internet connection. Pay per view games will be
available for $2.99 beginning later this month. There will be least two games
per week featuring the Beijing Aoshen Olympian vs US/Canada teams.

The
ABA has teams from the U.S. Canada,
Mexico, and

Beijing. Previously based in
Los
Angeles, the Beijing Aoshen Olympian will be playing this season in

Singapore.

ABA teams from
Canada
and the

U.S.
will be playing games throughout the season there – and it is these games that
will be featured on KyLinTV.

“Basketball
is quickly becoming the number one sport worldwide and the Beijing Aoshen
Olympian is gaining incredible fame. We are thrilled to reach the growing
Chinese audience in North America and are eager to bring them this basketball
coverage on KyLinTV,” said Charles Key, the

ABA’s vice president of media and marketing.

“NeuLion
Sport Networks continue to grow. We are excited to have the

ABA as a new basketball content provider and
partner. Consumers prefer to have a choice in watching sports on either the TV
or the PC and that is a slam dunk for us, since our platform can deliver to
either device,” said Chris Wagner, executive vice president and co-founder
of NeuLion.

“The
ABA recently signed a 15-year agreement with the Beijing
Aoshen Olympian to develop teams in Asia, including mainland
China, Hong Kong and

Macao,” stated Joe Newman, ABA CEO.
“We are very excited about this season as being the first step towards
bringing the excitement of

ABA
basketball to the world and having a wonderful partner like NeuLion is very
important to us.”