JumpTV Secures Online Streaming and Mobile Rights for FIFA 2010 World Cup South American Qualifying Matches

JumpTV, a provider in streaming premier sports events and
international television over the Internet, has acquired from SCP Worldwide the
exclusive North American online and mobile rights for the 70 remaining matches
of the FIFA 2010 World Cup South American region qualifying matches and up to
40 associated “friendly” matches.

JumpTV also has taken an equity stake in SCP Worldwide’s
overall broadcast rights for this content. SCP and JumpTV have jointly secured
distribution deals for this content with ESPN, DIRECTV, DISH Network and
InDemand to create an integrated coverage package.

JumpTV paid approximately US$3.5 million for a minority
stake in the rights for all broadcast platforms, including DTH, cable,
terrestrial, Internet and mobile. As part of the transaction, JumpTV will
exclusively carry the live games online and will sub-license on-demand
highlights to other potential online partners. JumpTV and SCP will also select
and sub-license to mobile partners.

“JumpTV is committed to investing in world-leading
sports content”, said Jordan Banks, Chief Executive Officer of JumpTV.
“Our partnership with SCP is evidence of our momentum in the sports arena
and particularly in respect to sports on the Internet.”

From June 2008 through November 2009, JumpTV will offer all
70 games of the tournament. The matches will be played between the 10 South
American Federations, which have won more World Cups in the past 13 tournaments
than any other continent and includes world powerhouses — Brazil and
Argentina. JumpTV will also offer
up to 40 associated “friendly” matches over the term. Pricing for the
pay-per-view packages will be determined at a later date and certain games may
be offered on a free, ad-supported basis.

Nada Usina, President of JumpTV Sports said, “The 70
games and matches that JumpTV will be streaming live online represents some of
the most valuable advertising inventory we’ve ever offered. For the major
brands looking to reach the world’s most passionate, involved audiences, these
matches pose a unique opportunity. JumpTV’s ability to not only stream pre-roll
ads, but also to customize an advertising environment around the broadcast and
target consumers in an incredibly focused fashion, is a tremendous asset to
advertisers.”

G. Scott Paterson, executive chairman of JumpTV added,
“With over 90 Hispanic television channels streaming live globally on
JumpTV, we are uniquely positioned to optimize the marketing of the South
American World Cup qualifying tournament. We are delighted to be partnering
with SCP, DirecTV, Dish Network, inDemand and ESPN to bring this valuable
sports property to soccer fans across North America.”

“To have JumpTV become a strategic partner with us for
this property will allow us to maximize the value of this prestigious
tournament,” said Chris Bevilacqua, partner, SCP Worldwide. “After
working closely with them on their carriage of the first four rounds of the
tournament, it became very clear that they were the right company to move
forward with. This also signifies the first of what we expect will become a
deeper strategic relationship between our two companies.”