AFC Championship Game seen by an average 44.8 million

CBS Sports’ coverage of the 2008 AFC Championship Game featuring the undefeated New England Patriots defeating the San Diego Chargers on Sunday, Jan. 20, was seen by an average of 44.8 million viewers (Persons 2+), up 3% from last year’s 43.3 million viewers in the comparable early-game window which saw Chicago upend New Orleans in the NFC Championship.

This year’s 44.8 million viewers for the AFC Championship is the second-highest number of viewers for a program-to-date in the 2007-08 television season.

THE NFL ON CBS’s coverage of the 2008 AFC Championship Game earned a fast national average household rating/share of 25.7/46, up 2% from a 25.1/45 in the comparable early-game window last year for Chicago-New Orleans. THE NFL ON CBS’s coverage was down only 3% compared to its late-game broadcast of last year’s AFC Championship Game which saw Indianapolis beat New England (26.4/38).

Sunday’s AFC Championship Game on CBS is the second-highest rated program-to-date in the 2007-08 television season.

The AFC Championship Game rating peaked at a 28.9/49 from 5:30-6:00 PM, ET.