PGA Tour, CDW reach five year technology partner deal

The PGA TOUR and CDW Corporation inked a five-year
integrated marketing and business partnership, through 2012, whereby
CDW becomes the “Official Technology Partner of the PGA TOUR and
Champions Tour.”
CDW will work with the TOUR to enhance its technological capabilities
in a variety of areas. These include the continued advancement of the
TOUR’s ShotLink scoring system and expansion of technology-based solutions
that improve the fan experience and advancement of the TOUR’s operation
for players and staff

“Technology is an extremely
important category for the PGA TOUR as it is critical to the way we
present our sport. CDW offers a unique opportunity for us to take
advantage of the latest technology solutions through its multiple
product partners,” said Tom Wade, chief marketing officer of the PGA
TOUR. “We are absolutely delighted that CDW has become our technology
partner and we look forward to working with their team to bring
important and exciting enhancements to the TOUR.”
“This
partnership is a unique opportunity to demonstrate how CDW helps
organizations achieve their goals through specialized technology
solutions,” said Mark Gambill, chief marketing officer, CDW. “We look
forward to leveraging our IT expertise and range of products and
partners to help the PGA TOUR provide an enhanced experience for fans
and improve TOUR operations.”
“CDW offers a great opportunity to
leverage the best products and services for our various technology
needs,” said Steve Evans, PGA TOUR senior vice president of Information
Services.