Arbitron to survey Phillies radio ratings
The Philadelphia Phillies have signed a multi-year contract
for the Portable People Meter (PPM) custom radio ratings services.
Using the existing PPM panel installed in
Philadelphia for syndicated radio ratings,
Arbitron will generate custom reports of pre-, post-, in-game and total
broadcast listening estimates for the Phillies 2007, 2008 and 2009 baseball
seasons.The survey will include a report of exclusive game broadcast average-quarter-hour
and cumulative (Cume) audience estimates to Phillies broadcasts on WPHT-AM, the
flagship station of the Phillies Radio Network.
“Baseball has always had a magical relationship with
radio, and teams use radio each season as a way to stay connected to their fan
base and generate revenue,” said Rob MacPherson, Director of Corporate
Partnerships, Philadelphia Phillies. “We at the Phillies embrace the
opportunity to bring our game to our fans on the radio each year. As a trusted
and reliable source of radio audience measurement, Arbitron has always
understood the unique and special relationship between the game of baseball and
the radio medium. With the advent of the Portable People Meter, teams are now
able to quantify their loyal audiences like never before, enabling us to better
understand our fans and better serve our advertisers.”
The Philadelphia Phillies will broadcast all 162 regular
season games during the 2008 baseball season on the Big Talker 1210 WPHT-AM. In
addition, WPHT-AM will air 15 Spring Training games and all Phillies
post-season games for which the Phillies might qualify.