Orad Hi-Tec Systems lands CCTV Olympic deal

Orad Hi-Tec Systems is heading to the Olympics following a $1.4 million deals with CCTV, China’s largest TV network and the largest TV network in the world in terms of viewer numbers, for 3D graphics systems.

Orad’s systems will be located in CCTV’s main production center as well as in the Olympics IBC center. Orad’s Maestro system will be integrated into the Sobey newsroom system and will provide CCTV with fast news graphics and highlights from the Olympic games.

Orad’s 3DPlay will be used for real time Olympics on-air applications with a dedicated Olympics controller that will enable CCTV to air on-air graphics, innovative comparisons, charts and many other graphic elements. Orad’s Proset virtual studios will be used for the presentation of the Olympics as well as a variety of programmes during Oympic coverage.

CCTV says it chose Orad’s three dimentional on- air graphics and virtual set systems because of their reliability, cost effectiveness, unique capability to meet all possible sports application requirements and superior graphic capabilities.

All of Orad’s systems will be centred around Orad’s new Graphic Asset Management system (GAM) which will allow all of CCTV’s studios and users to share material across the network for fast turn around of graphics on air.

“This sale to CCTV – one of the world’s leading broadcasters – for the most important sporting event of the year, is an affirmation of our superior technology and solution in the market of real time three dimentional on-air sports graphics and virtual studio applications,” sasy Avi Sharir, CEO and President of Orad.