Marketing gold could be found in Web video

USA Today

reports that more and more professional and semiprofessional producers
are
starting to create ad-friendly entertainment and
news videos expressly for the Web. The goal is to dramatically change
people’s video-viewing habits — and cash in on a potentially enormous
business opportunity. CBS has led the way in independent producer
investments, cutting deals with firms including the high school
sports site MaxPreps. Read the full story here .