NHL Network Online drives record traffic to NHL.com

The new NHL
Network Online, a broadband media experience that launched on April
9, is driving record traffic to NHL.COM.
“Along
with amazing Stanley Cup Playoffs action, the NHL Network Online is
successfully keeping our avid fans engaged and active since end of the
regular-season,” said John Collins, the NHL’s Senior Executive Vice President
of Business and Media.

In the two
weeks since its April 9 launch, the NHL Network Online has attracted 75 percent
more page views as compared to NHL.TV, the site of the NHL’s legacy video
platform, during the two weeks prior to the launch.

For the week of April 13, the NHL Network Online
attracted 7 million page views, the highest weekly total at NHL.TV for the
entire season. From the week of April 6 to the week of April 13, NHL.COM
experienced a 196 percent week-to-week increase in the growth of unique
visitors as compared to the same period last year.