Burst Media Launches RealGM Sports Ad Network

Burst Media, a provider of advertising representation, services,
and technology to independent Web publishers, has announced a
partnership with RealGM.com to launch the RealGM Sports Network, an online advertising network for advertisers looking to reach
sports enthusiasts. The network, built on the Burst AdConductor
platform, will be anchored by RealGM.com and supplemented with 30
hand-picked sites that cater to fans of college and professional sports.

The RealGM Network will give brand advertisers a new opportunity to reach sports fans by targeting specific content in three sub-networks – the RealGM College
Football Network, RealGM Pro Football Network and the RealGM College
Basketball Network.

“We chose Burst because we know it is the
network most capable of aligning our content with other high-quality
sports fan sites,
” said Todd Essman, Chief
Operating Officer of RealGM. ”
No other
network has Burst
‘s experience and success
managing complex publisher relationships, a critical component in
securing the trust of brand advertisers. Together we will reach a broad
audience and deliver an experience that benefits both the advertiser and
the consumer.

The RealGM Sports Network will provide publishers in the network with
greater access to an expert sales team with deep
advertiser relationships. For advertisers, the network provides an easy
solution to reach valuable college and pro football fans in a single
online media buy.